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An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing

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  • van Trijp, Hans C M
  • Steenkamp, Jan-Benedict E M

Abstract

Measures that purport to represent variation in consumption have been put forward without adequate investigation into their validity, thus hampering a direct comparison of results obtained in empirical studies on this subject. This paper discusses measures for variation in consumption that have been proposed scattered through the economics and marketing literature, and investigates their validity with LISREL. Two subsets of measures are identified, relating to variation at the product level and variation at the attribute level, respectively. High reliability and convergent validity is achieved within each of the two subsets of measures, and discriminant validity is found between the two sets. Copyright 1990 by Oxford University Press.

Suggested Citation

  • van Trijp, Hans C M & Steenkamp, Jan-Benedict E M, 1990. "An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 17(1), pages 19-41.
    • Handle: RePEc:oup:erevae:v:17:y:1990:i:1:p:19-41
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    Cited by:

    1. Rizoc, Marian & Cupak, Andrej & Pokrivcak, Jan, 2015. "Food Security and household consumption patterns in Slovakia," 2015 Conference, August 9-14, 2015, Milan, Italy 211553, International Association of Agricultural Economists.
    2. Madani, Fatima & Seenivasan, Satheesh & Ma, Junzhao, 2021. "Determinants of store patronage: The roles of political ideology, consumer and market characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    3. van Herpen, H.W.I. & Pieters, R., 2000. "Assortment Variety : Attribute versus Product-Based," Other publications TiSEM 5743e33b-4f0b-4149-8d20-6, Tilburg University, School of Economics and Management.
    4. van Herpen, H.W.I. & Pieters, R., 2000. "Assortment Variety : Attribute versus Product-Based," Discussion Paper 2000-58, Tilburg University, Center for Economic Research.
    5. Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
    6. Fiona MacPhail, 1998. "Moving Beyond Statistical Validity in Economics," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 45(1), pages 119-149, November.
    7. Ho, Shuay-Tsyr & Rickard, Bradley J., 2021. "Regulation and purchase diversity: Empirical evidence from the U.S. alcohol market," International Review of Law and Economics, Elsevier, vol. 68(C).
    8. Szymanowski, Maciej & Gijsbrechts, Els, 2013. "Patterns in consumption-based learning about brand quality for consumer packaged goods," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 219-235.
    9. Hayden Stewart & J. Michael Harris, 2005. "Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 21-36.
    10. Andrej Cupák & Ján Pokrivčák & Marian Rizov, 2016. "Diverzifikácia spotreby potravín na Slovensku [Diversity of Food Consumption in Slovakia]," Politická ekonomie, Prague University of Economics and Business, vol. 2016(5), pages 608-626.

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