Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing
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Cited by:
- Dan Zhou & Zhong Yao, 2015. "Optimal Referral Reward Considering Customer’s Budget Constraint," Future Internet, MDPI, vol. 7(4), pages 1-14, December.
- Rae Yule Kim, 2021. "When does online review matter to consumers? The effect of product quality information cues," Electronic Commerce Research, Springer, vol. 21(4), pages 1011-1030, December.
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More about this item
Keywords
disclosure of ulterior motive; relationship norms; rewarded recommendations; word-of-mouth;All these keywords.
JEL classification:
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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