IDEAS home Printed from https://ideas.repec.org/a/spr/amsrev/v9y2019i3d10.1007_s13162-019-00148-6.html
   My bibliography  Save this article

About time in marketing: an assessment of the study of time and conceptual framework

Author

Listed:
  • Jeffrey R. Carlson

    (University of Richmond)

  • William T. Ross

    (University of Connecticut)

  • Robin A. Coulter

    (University of Connecticut)

  • Adam J. Marquardt

    (University of Richmond)

Abstract

An inspection of time-related research in marketing documents two dominant conceptualizations of time: objective time and subjective time. Objective time is straightforward, and refers to clock time. In contrast, subjective time is quite nuanced and refers to the differential experience and perception of time. Recognizing this distinction, a number of scholars have suggested that the marketing discipline relies upon objective time, and as a result, does not have a fully developed understanding of time. Conducting a historical assessment of time, we demonstrate that marketing has a conceptually-bounded view of time. We develop a conceptual framework that reconceptualizes time as objective and subjective and as experienced by multiple referents, and develop research propositions that highlight the importance of integrating a broadened view of time into marketing research, recognizing that we are better off thinking about time as objective time and subjective time. We conclude with a discussion highlighting future research opportunities.

Suggested Citation

  • Jeffrey R. Carlson & William T. Ross & Robin A. Coulter & Adam J. Marquardt, 2019. "About time in marketing: an assessment of the study of time and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 136-154, December.
    • Handle: RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00148-6
    DOI: 10.1007/s13162-019-00148-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13162-019-00148-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13162-019-00148-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cassie Mogilner & Jennifer L. Aaker & Ginger L. Pennington, 2008. "Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 670-681, August.
    2. Vangelis Souitaris & B. M. Marcello Maestro, 2010. "Polychronicity in top management teams: The impact on strategic decision processes and performance of new technology ventures," Strategic Management Journal, Wiley Blackwell, vol. 31(6), pages 652-678, June.
    3. Jacoby, Jacob & Szybillo, George J & Berning, Carol Kohn, 1976. "Time and Consumer Behavior: An Interdisciplinary Overview," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(4), pages 320-339, March.
    4. Jennifer Nevins & William Bearden & Bruce Money, 2007. "Ethical Values and Long-term Orientation," Journal of Business Ethics, Springer, vol. 71(3), pages 261-274, March.
    5. Kaufman, Carol Felker & Lane, Paul M & Lindquist, Jay D, 1991. "Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 392-401, December.
    6. Graham, Robert J, 1981. "The Role of Perception of Time in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(4), pages 335-342, March.
    7. Manjit S. Yadav, 2017. "Disciplinary memory and theory development," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 1-3, June.
    8. Niklas Woermann & Joonas Rokka, 2015. "Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1486-1508.
    9. Piyush Kumar & Manohar U. Kalwani & Maqbool Dada, 1997. "The Impact of Waiting Time Guarantees on Customers' Waiting Experiences," Marketing Science, INFORMS, vol. 16(4), pages 295-314.
    10. Wanda J. Orlikowski & JoAnne Yates, 2002. "It's About Time: Temporal Structuring in Organizations," Organization Science, INFORMS, vol. 13(6), pages 684-700, December.
    11. Joonas Rokka, 2015. "Timeflow: How Consumption Practices Shape Consumers’ Temporal Experience," Post-Print hal-01152925, HAL.
    12. John G. Lynch Jr. & Richard G. Netemeyer & Stephen A. Spiller & Alessandra Zammit, 2010. "A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 108-128, June.
    13. Nickols, Sharon Y & Fox, Karen D, 1983. "Buying Time and Saving Time: Strategies for Managing Household Production," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 197-208, September.
    14. Mantel, Susan Powell & Kellaris, James J, 2003. "Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 531-538, March.
    15. Wilkes, Robert E, 1995. "Household Life-Cycle Stages, Transitions, and Product Expenditures," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 27-42, June.
    16. Hornik, Jacob, 1984. "Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 615-618, June.
    17. Shipp, Abbie J. & Edwards, Jeffrey R. & Lambert, Lisa Schurer, 2009. "Conceptualization and measurement of temporal focus: The subjective experience of the past, present, and future," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(1), pages 1-22, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anthony Beudaert & Jean-Philippe Nau, 2020. "La vulnérabilité des consommateurs en situation de handicap : les apports d’une prise en compte du temps," Post-Print hal-03002006, HAL.
    2. Reynolds, Laura & Peattie, Ken & Koenig-Lewis, Nicole & Doering, Heike, 2024. "There’s a time and place: Navigating omni-temporality in the place branding process," Journal of Business Research, Elsevier, vol. 170(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manrai, Lalita A. & Manrai, Ajay K., 1995. "Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage," Journal of Business Research, Elsevier, vol. 32(2), pages 115-128, February.
    2. Gabriel R. Bitran & Juan-Carlos Ferrer & Paulo Rocha e Oliveira, 2008. "OM Forum--Managing Customer Experiences: Perspectives on the Temporal Aspects of Service Encounters," Manufacturing & Service Operations Management, INFORMS, vol. 10(1), pages 61-83, July.
    3. Rajagopal, Priyali & Rha, Jong-Youn, 2009. "The mental accounting of time," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 772-781, October.
    4. Jeanne Lallement, 2010. "L'impact de la pression temporelle sur le traitement des informations," Post-Print hal-01488477, HAL.
    5. Nie, Winter, 2000. "Waiting: integrating social and psychological perspectives in operations management," Omega, Elsevier, vol. 28(6), pages 611-629, December.
    6. Margot Dyen & Lucie Sirieix & Sandrine Costa & Laurence Depezay & Eloïse Castagna, 2018. "Exploring the dynamics of food routines: a practice-based study to understand households’ daily life," Post-Print hal-01909146, HAL.
    7. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    8. Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
    9. Mohammed, Susan & Harrison, David A., 2013. "The clocks that time us are not the same: A theory of temporal diversity, task characteristics, and performance in teams," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(2), pages 244-256.
    10. Jonas Holmqvist & Luca Visconti & Christian Grönroos & Blandine Guais & Aurélie Kessous, 2020. "Understanding the value process: Value creation in a luxury service context," Post-Print hal-03511392, HAL.
    11. Samson, Alain & Voyer, Benjamin G., 2014. "Emergency purchasing situations: Implications for consumer decision-making," Journal of Economic Psychology, Elsevier, vol. 44(C), pages 21-33.
    12. Marie-Catherine Paquier & Martine Deparis & Mariem El Euch Maalej, 2020. "L’expérience vécue en gare par les voyageurs mobiquitaires : caractéristiques et dimensions," Post-Print hal-03694396, HAL.
    13. Holmqvist, Jonas & Visconti, Luca M. & Grönroos, Christian & Guais, Blandine & Kessous, Aurélie, 2020. "Understanding the value process: Value creation in a luxury service context," Journal of Business Research, Elsevier, vol. 120(C), pages 114-126.
    14. Gahinet, Marie-Christine & Cliquet, Gérard, 2018. "Proximity and time in convenience store patronage: Kaïros more than chronos," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 1-9.
    15. Melissa Archpru Akaka & Hope Jensen Schau & Stephen L Vargo, 2022. "Practice Diffusion [Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 939-969.
    16. Jeannot, Florence & Dampérat, Maud & Salvador, Marielle & El Euch Maalej, Mariem & Jongmans, Eline, 2022. "Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences," Journal of Business Research, Elsevier, vol. 146(C), pages 518-539.
    17. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    18. Borges, Adilson & Herter, Márcia Maurer & Chebat, Jean-Charles, 2015. "“It was not that long!†: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 96-106.
    19. Elodie Jarrier & Dominique Bourgeon-Renault & Maud Derbaix & Christine Petr, 2017. "Narrative transportation scale: Measure development for transmedia experience," Post-Print hal-02139849, HAL.
    20. Ioana Lupu & Joonas Rokka, 2022. "'Feeling in Control' : Optimal Busyness and the Temporality of Organizational Controls," Post-Print hal-04325533, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00148-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.