Significance Of Reputation Through The Perspective Of Asset Specificity Transaction Cost Theory
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- Giorgos Meramveliotakis & Dimitris Milonakis, 2010. "Surveying the Transaction Cost Foundations of New Institutional Economics: A Critical Inquiry," Journal of Economic Issues, Taylor & Francis Journals, vol. 44(4), pages 1045-1072.
- Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
- Jeffrey H. Dyer & Wujin Chu, 2003. "The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan, and Korea," Organization Science, INFORMS, vol. 14(1), pages 57-68, February.
- Cravens, Karen & Goad Oliver, Elizabeth & Ramamoorti, Sridhar, 2003. "The Reputation Index:: Measuring and Managing Corporate Reputation," European Management Journal, Elsevier, vol. 21(2), pages 201-212, April.
- Williamson, Oliver E, 1983. "Credible Commitments: Using Hostages to Support Exchange," American Economic Review, American Economic Association, vol. 73(4), pages 519-540, September.
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Keywords
Reputation; asset specificity; transaction costs; competitive advantage; supplier relationships; business networks;All these keywords.
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