An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
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DOI: 10.1007/s43546-022-00234-1
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More about this item
Keywords
Commercial banks; Bank reputation; Customer satisfaction; Customer trust; Risk management;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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