IDEAS home Printed from https://ideas.repec.org/a/bgo/journl/v7y2023i2p47-62.html
   My bibliography  Save this article

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability

Author

Listed:
  • Yusuf Ozan YILDIRIM

    (Dicle University)

  • Aypar USLU

    (Marmara University)

Abstract

In theory and practice, sustainability research offer important doctrines for carrying corporate brands into the future. As for maintaining the sustainability of corporate brands, researchers imply the necessity of various changing parameters, including corporate reputation. In addition, researchers highlight for long-term corporate reputation firms should also focus their market performance and financial performance. With this perspective, the aim of this paper is to examine the relationship amongst long term sustained corporate reputation, market value and financial performance. In parallel to prior research, reputation is conceptualized by pulse scores from reputation institutes’ reports. For the perspective of sustainability, data is put through some filters such as “most repeated corporate brands over 15 years”. After sampling, market values and financial performance indicators taken from online credible sources. As a result, 6 corporate brands and 15 years long data a panel has constructed. Finally, the relationship amongst corporate reputation, market value and financial performance is assessed with panel data. According to panel data correlation results, corporate reputation is only significantly correlated with ROE and ROI. Relationship between market value and financial performance indicators is significantly correlated.

Suggested Citation

  • Yusuf Ozan YILDIRIM & Aypar USLU, 2023. "Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 47-62, December.
  • Handle: RePEc:bgo:journl:v:7:y:2023:i:2:p:47-62
    DOI: https://doi.org/10.33399/biibfad.1324268
    as

    Download full text from publisher

    File URL: http://repec.bingol.edu.tr/bgo/Examination-of-Corporate-Reputation-Scores-Market-Value-and-Financial-Performance-with-the-Perspective-of-Corporate-Brand-Sustainability.pdf
    Download Restriction: no

    File URL: https://libkey.io/https://doi.org/10.33399/biibfad.1324268?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Stefan Schaltegger & Marcus Wagner, 2011. "Sustainable entrepreneurship and sustainability innovation: categories and interactions," Business Strategy and the Environment, Wiley Blackwell, vol. 20(4), pages 222-237, May.
    2. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
    3. Weng, Pei-Shih & Chen, Wan-Yi, 2017. "Doing good or choosing well? Corporate reputation, CEO reputation, and corporate financial performance," The North American Journal of Economics and Finance, Elsevier, vol. 39(C), pages 223-240.
    4. Thomas Dyllick & Kai Hockerts, 2002. "Beyond the business case for corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 11(2), pages 130-141, March.
    5. Salzmann, Oliver & Ionescu-somers, Aileen & Steger, Ulrich, 2005. "The Business Case for Corporate Sustainability:: Literature Review and Research Options," European Management Journal, Elsevier, vol. 23(1), pages 27-36, February.
    6. Philip R. Walsh & Rachel Dodds, 2017. "Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 672-687, July.
    7. M. Adil Khan, 1995. "Sustainable development: The key concepts, issues and implications. Keynote paper given at the international sustainable development research conference, 27-29 march 1995, Manchester, UK," Sustainable Development, John Wiley & Sons, Ltd., vol. 3(2), pages 63-69.
    8. Cravens, Karen & Goad Oliver, Elizabeth & Ramamoorti, Sridhar, 2003. "The Reputation Index:: Measuring and Managing Corporate Reputation," European Management Journal, Elsevier, vol. 21(2), pages 201-212, April.
    9. Jooh Lee & He-Boong Kwon, 2019. "The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms," International Journal of Production Research, Taylor & Francis Journals, vol. 57(22), pages 7123-7141, November.
    10. Gupta, Suraksha & Kumar, V., 2013. "Sustainability as corporate culture of a brand for superior performance," Journal of World Business, Elsevier, vol. 48(3), pages 311-320.
    11. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    12. Yu-Muo Lee & Jin-Li Hu, 2018. "Integrated Approaches for Business Sustainability: The Perspective of Corporate Social Responsibility," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    13. Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Moreno Domínguez, María Jesús & Martín Zamora, María Pilar & Serrano Czaia, Isabel & Rodríguez Ariza, Lázaro, 2022. "Reputation and leadership: a study about reputational transfer in family and non-family firms," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    2. Michele Pinelli, 2013. "The regional soul of sustainability," Working Papers 15, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    3. Chin‐jung Luan & Chengli Tien & Pei‐hua Wu, 2013. "Strategizing Environmental Policy and Compliance for Firm Economic Sustainability: Evidence from Taiwanese Electronics Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 22(8), pages 517-546, December.
    4. Galbreath, Jeremy, 2017. "Drivers Of Environmental Sustainability In Wine Firms: The Role And Effect Of Women In Leadership," Working Papers 253851, American Association of Wine Economists.
    5. Florian Lüdeke‐Freund, 2020. "Sustainable entrepreneurship, innovation, and business models: Integrative framework and propositions for future research," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 665-681, February.
    6. Petra Štamfestová, 2015. "Role of customer capital in increasing business performance," Ekonomika a Management, Prague University of Economics and Business, vol. 2015(1).
    7. Jianxin Ge & Tong Li, 2019. "Entrepreneurial Resources, Complementary Assets, and Platform Sustainability," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    8. Amanpreet Kaur & Balwinder Singh, 2018. "Re-examining Reputation–Performance Liaison in Indian Context," Business Perspectives and Research, , vol. 6(2), pages 100-112, July.
    9. Patrizia Gazzola & Roberta Pezzetti & Stefano Amelio & Daniele Grechi, 2020. "Non-Financial Information Disclosure in Italian Public Interest Companies: A Sustainability Reporting Perspective," Sustainability, MDPI, vol. 12(15), pages 1-16, July.
    10. Stefan Schaltegger & Roger Burritt, 2018. "Business Cases and Corporate Engagement with Sustainability: Differentiating Ethical Motivations," Journal of Business Ethics, Springer, vol. 147(2), pages 241-259, January.
    11. Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023. "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 19-38.
    12. Yijing Wang & Guido Berens, 2015. "The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance," Journal of Business Ethics, Springer, vol. 131(2), pages 337-359, October.
    13. Salman Khan, 2019. "Chief Reputation Officer (CRO): Envisioning the Role," Corporate Reputation Review, Palgrave Macmillan, vol. 22(3), pages 75-88, August.
    14. Bożena Gajdzik & Sandra Grabowska & Sebastian Saniuk & Tadeusz Wieczorek, 2020. "Sustainable Development and Industry 4.0: A Bibliometric Analysis Identifying Key Scientific Problems of the Sustainable Industry 4.0," Energies, MDPI, vol. 13(16), pages 1-27, August.
    15. Kumar Verma Bhupendra & Shirish Sangle, 2017. "What Drives Successful Implementation of Product Stewardship Strategy? The Role of Absorptive Capability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(3), pages 186-198, May.
    16. Mara Del Baldo, 2018. "Sustainability and CSR orientation through “Edutainment” in tourism," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-14, December.
    17. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    18. Katarzyna Liczmańska-Kopcewicz & Paula Pypłacz & Agnieszka Wiśniewska, 2020. "Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry," Energies, MDPI, vol. 13(17), pages 1-20, August.
    19. Halberstadt, Jantje & Kollhoff, Sophia & Kraus, Sascha & Dhir, Amandeep, 2022. "Early bird or early worm? First-mover (dis)advantages and the success of web-based social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    20. Philip Hallinger, 2021. "A Meta-Synthesis of Bibliometric Reviews of Research on Managing for Sustainability, 1982–2019," Sustainability, MDPI, vol. 13(6), pages 1-22, March.

    More about this item

    Keywords

    Corporate brand sustainability; corporate reputation; market value; financial performance;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bgo:journl:v:7:y:2023:i:2:p:47-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Halim Tatli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.