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Developing Strategic Thinking in Business Education

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  • Constantin BRATIANU

    (Bucharest University of Economic Studies)

Abstract

The new business environment becomes more and more turbulent with rapid and unpredictable changes. Operational management focusing on present issues and profit maximization is not able to look into the future and anticipate market dynamics. Companies need to develop strategic management as an overarching framework able to search into the future and construct strategies for achieving a competitive advantage. That needs a new way of thinking and decision making. The core of that process is strategic thinking. The purpose of this paper is to analyze the content of strategic thinking and to investigate how it is developed in business education. I shall analyze the content of strategic thinking using a metaphorical approach and considering a spectrum of monochromatic thinking models based on some determinant features. For the second part I performed a survey based on a questionnaires addressed to 5000 students enrolled in undergraduate and graduate programs of economics and business from the main schools of economic sciences in Romania. The questionnaire contains 47 items able to reveal the dimensions of the strategic thinking pattern we consider of being significant for the managers in this new knowledge economy. Results show the need for improving the content of business education curriculum, and the teaching approach.

Suggested Citation

  • Constantin BRATIANU, 2015. "Developing Strategic Thinking in Business Education," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 3(3), pages 409-429, September.
    • Handle: RePEc:nup:jrmdke:v:3:y:2015:i:3:p:409-429
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    References listed on IDEAS

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    1. Kevin Groves & Charles Vance & Yongsun Paik, 2008. "Linking Linear/Nonlinear Thinking Style Balance and Managerial Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 80(2), pages 305-325, June.
    2. Constantin Bratianu & Simona Vasilache, 2010. "A factorial analysis of the managerial linear thinking model," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 8(4), pages 393-407.
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    Citations

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    Cited by:

    1. Lungu Miruna Florina, 2020. "The influence of strategic agility on firm performance," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 102-110, July.
    2. Adriana Zaiț & Constantin Bratianu & Elena‐Mădălina Vătămănescu & Andreia Gabriela Andrei & Ioana Alexandra Horodnic, 2021. "Interdisciplinarity: A complexity approach towards academic research," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(3), pages 294-306, May.
    3. Ruxandra BEJINARU, 2018. "Factorial Analysis Perspectives upon StudentsÂ’ Skills in the Knowledge Economy," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 265-284, June.
    4. Bratianu Constantin & Prelipcean Gabriela & Bejinaru Ruxandra, 2020. "Exploring the latent variables which support SMEs to become learning organizations," Management & Marketing, Sciendo, vol. 15(2), pages 154-171, June.
    5. Lungu Miruna Florina, 2019. "The role of strategic agility in the IT sector," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 134-148, May.
    6. Bratianu Constantin, 2020. "Toward understanding the complexity of the COVID-19 crisis: a grounded theory approach," Management & Marketing, Sciendo, vol. 15(s1), pages 410-423, October.
    7. Chinie Alexandra-Catalina, 2020. "Challenges for reducing food waste," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 819-828, July.
    8. Lungu Miruna Florina, 2018. "Achieving strategic agility through business model innovation. The case of telecom industry," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 557-567, May.
    9. Gabriela PRELIPCEAN & Ruxandra BEJINARU, 2016. "Universities as Learning Organizations in the Knowledge Economy," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(4), pages 469-492, December.
    10. Brătianu Constantin, 2018. "A holistic view of the organizational knowledge dynamics," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(2), pages 7-22, August.
    11. Tudoran Cristian, 2020. "New Training Trends in High-Risk Technology Fields," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 474-489, July.
    12. Bratianu Constantin, 2020. "From Thermodynamic Entropy to Knowledge Entropy," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 589-596, July.

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