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Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature

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  • Cyron, Thomas
  • Zoellick, Jan Cornelius

Abstract

Existing literature has not specifically examined individual business growth in post-growth economies. This paper challenges dominant assumptions in the business growth literature by considering post-growth economies as an organisational context characterised by natural resource scarcity and an absence of macro-level economic expansion. We investigate conceptually how such a context impacts business growth theory by seeking to answer three major questions: (1) What is business growth? (2) Why do businesses grow? (3) And how do businesses grow? Accordingly, post-growth contexts pose three major challenges to business growth theorising: (1) business growth as an increase in measurable outcomes, (2) resource competition and dispositive path dependencies, and (3) detrimental growth modes and strategies. Based upon six revised assumptions, we re-define business development in line with forces at work in post-growth economies. We further suggest a multidimensional research agenda that can catalyse future discussions of post-growth organisations. These discussions have the potential to overcome the inertia in business growth theory and its discrepancies with practice.

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  • Cyron, Thomas & Zoellick, Jan Cornelius, 2018. "Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 29(3), pages 206-229.
    • Handle: RePEc:nms:mamere:10.5771/0935-9915-2018-3-206
    DOI: 10.5771/0935-9915-2018-3-206
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