IDEAS home Printed from https://ideas.repec.org/a/lrc/larijb/v3y2013i9p1-7.html
   My bibliography  Save this article

Results of Research about Consciousness of Foodstuff Consumers in Hungary

Author

Listed:
  • Ibolya Bravacz

    (University of Szent István, Department of Management and Business Administration)

Abstract

The role of health and environmental consciousness in consumers lifestyle is often explored in the US and Europe. The study mainly targets one element of this topic: consumers’ priorities in foodstuff markets, while exploring trends with respect to health and environmental consciousness. I conducted a nationwide primary research in Hungary in March 2012, the main results of which are published in this study. The goal was to assertain the place and role of these elements in our foodstuff consumption. In my research the main question being: How self-restrictive and self-conscious are we when purchasing and consuming foodstuff? with every foodstuff purchase we make decisions about our environment, which indirectly has an effect on the producers, manufacturers and dealers. I will briefly review the foodstuff consumers segments in Hungary, which first have been identified using factor analysis followed by cluster analysis. I have identified the following consumer groups based on health consciousness: Conscious majority, Conscious by commitment, Economist “housewife†, Youthfully eclectic and Passives.

Suggested Citation

  • Ibolya Bravacz, 2013. "Results of Research about Consciousness of Foodstuff Consumers in Hungary," International Journal of Business and Social Research, LAR Center Press, vol. 3(9), pages 1-7, September.
    • Handle: RePEc:lrc:larijb:v:3:y:2013:i:9:p:1-7
    as

    Download full text from publisher

    File URL: http://thejournalofbusiness.org/index.php/site/article/view/280/286
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Newsom, Jason T. & McFarland, Bentson H. & Kaplan, Mark S. & Huguet, Nathalie & Zani, Brigid, 2005. "The health consciousness myth: implications of the near independence of major health behaviors in the North American population," Social Science & Medicine, Elsevier, vol. 60(2), pages 433-437, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ibolya Bravacz, 2013. "Results of Research about Consciousness of Foodstuff Consumers in Hungary," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(9), pages 1-7, July.
    2. Frans Folkvord & Maud van der Zanden & Sara Pabian, 2020. "Taste and Health Information on Fast Food Menus to Encourage Young Adults to Choose Healthy Food Products: An Experimental Study," IJERPH, MDPI, vol. 17(19), pages 1-13, September.
    3. The Anh Phan & Phuong Hoang Mai, 2016. "Determinants Impacting Consumers¡¯ Purchase Intention: The Case of Fast Food in Vietnam," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 56-68, October.
    4. Mathew T. Baker & Peng Lu & Jean A. Parrella & Holli R. Leggette, 2022. "Consumer Acceptance toward Functional Foods: A Scoping Review," IJERPH, MDPI, vol. 19(3), pages 1-40, January.
    5. Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
    6. Ngozi, Semeni & Wineman, Ayala & Maredia, Mywish K. & Tschirley, David & Fisher, Ian & Khaled, Nahian Bin, 2024. "Patterns and Drivers of Packaged (Fortified) Maize Flour Purchase in Urban and Peri-Urban Kenya," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344386, International Association of Agricultural Economists (IAAE).
    7. Deepti Jog & Divya Singhal, 2024. "Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption," Global Business Review, International Management Institute, vol. 25(2), pages 491-511, April.
    8. Teerapong Pienwisetkaew & Peerapong Wongthahan & Phaninee Naruetharadhol & Sasichakorn Wongsaichia & Chonnipa Vonganunsuntree & Siraphat Padthar & Santi Nee & Ping He & Chavis Ketkaew, 2022. "Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    9. Bo-Ram Kim & Sunghwun Kang & Woo-Suk Jeong, 2022. "The Association of Menstruation and Leisure-Time Physical Activity among Korean Female University Students: A Preliminary Study," IJERPH, MDPI, vol. 19(12), pages 1-11, June.
    10. Yan, Min & Filieri, Raffaele & Raguseo, Elisabetta & Gorton, Matthew, 2021. "Mobile apps for healthy living: Factors influencing continuance intention for health apps," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    11. Kasper Salin & Anna Kankaanpää & Mirja Hirvensalo & Irinja Lounassalo & Xiaolin Yang & Costan G. Magnussen & Nina Hutri-Kähönen & Suvi Rovio & Jorma Viikari & Olli T. Raitakari & Tuija H. Tammelin, 2019. "Smoking and Physical Activity Trajectories from Childhood to Midlife," IJERPH, MDPI, vol. 16(6), pages 1-14, March.
    12. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    13. Yang (Alison) Liu & Zhenhui (Jack) Jiang & Ben C. F. Choi, 2023. "Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users’ Self-Regulation," Information Systems Research, INFORMS, vol. 34(3), pages 996-1016, September.
    14. Donghyun Lee & Suna Kang & Jungwoo Shin, 2017. "Determinants of Pro-Environmental Consumption: Multicountry Comparison Based upon Big Data Search," Sustainability, MDPI, vol. 9(2), pages 1-17, January.
    15. Thanh Hoai Nguyen & Hai Quynh Ngo & Pham Ngoc Nha Ngo & Gi-Du Kang, 2018. "Understanding the Motivations Influencing Ecological Boycott Participation: An Exploratory Study in Viet Nam," Sustainability, MDPI, vol. 10(12), pages 1-17, December.
    16. Eui-Yul Choi & Mi-Hwa Jang, 2022. "The Moderating Role of COVID-19 Perceived Risk between Health Concern and Psychological Well-Being of Active Senior Campers Using PROCESS Macro Model," IJERPH, MDPI, vol. 19(18), pages 1-14, September.
    17. Muhammad Ishtiaq Ishaq, 2018. "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 4(1), pages 93-104.
    18. Rozilah Hamdan & Fidlizan Muhammad & Nurhanie Mahjom & Azila Abdul Razak & Salwa Amirah Awang, 2016. "Mediating Effect of Sunnah Health on Consumer Behaviour towards Functional Food: A Conceptual Framework," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(12), pages 446-452, December.
    19. Sakib, MD Nazmus & Zolfagharian, Mohammadali & Yazdanparast, Atefeh, 2020. "Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    20. Fan, Wen & Lam, Jack & Moen, Phyllis & Kelly, Erin & King, Rosalind & McHale, Susan, 2015. "Constrained choices? Linking employees' and spouses' work time to health behaviors," Social Science & Medicine, Elsevier, vol. 126(C), pages 99-109.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lrc:larijb:v:3:y:2013:i:9:p:1-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al Hossain (email available below). General contact details of provider: http://www.thejournalofbusiness.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.