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Influence of theStructure of Product Portfolio Performance in aSmall Business Retail

Author

Listed:
  • ReynerPérez-Campdesuñer

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Alexander Sánchez-Rodríguez

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Gelmar García-Vidal

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Rodobaldo Martínez-Vivar

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Margarita De Miguel-Guzmán

    (Faculty of Business Management, Universidad Regional Autónomade los Andes UNIANDES.)

Abstract

Small businesses ensure a livelihood for a large part of the population in many countries, in the same way,the services offered by them generate benefits for a large part of the community. In accordance with the above, promoting the improvement in the performance of this type of organization is a way to contribute to the economic development of a territory. Within this type of business, those aimed at retailing occupy an important percentage, where the structure of the portfolio of products with which they operate is important and constitutes one of the possible reserves of efficiency and effectiveness. The purpose of this research was to explore the impact of the structure of the product portfolio of a small retail company on general performance indicators and to evaluate improvement strategies that generate greater business performance. For the analysis of theproduct portfolio, it was operated with general performance indicators such as procurement expenses, income, profits, inventory levels and the percentage of customers served; depending on the initial state of these indicators, strategies for modifying thestructure of the portfolio were designed and applied, keeping the supply costs constant and modifying the levels of purchase from one product to another. As a result of the application of the strategies, positive and statistically significant improvementswere obtained in the performance indicators evaluated.

Suggested Citation

  • ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
    • Handle: RePEc:lrc:larijb:v:10:y:2020:i:1:p:23-34
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    References listed on IDEAS

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    More about this item

    Keywords

    Products portfolio; Variety of offer; Retail; Small business.;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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