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Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany

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  • Cloos, Janis
  • Mohr, Svenja

Abstract

The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate the acceptability of data sharing in different vignettes describing five types of these apps from key industries of the digital transformation. The vignettes are embedded in a representative survey for the German population (N=1,013). For each vignette we examine to what extent the acceptance of data sharing differs with respect to potential recipients, collected information attributes, and the promoted benefits of data sharing. We differentiate the promoted benefits in two treatments according to monetary (or personal) and environmental (or public) benefits. Our results show no treatment effects but significant differences in acceptance values for different recipients and information attributes. We further observe that participants with stronger green consumption values, participants with a stronger risk propensity, men, and younger participants show a higher acceptance towards data sharing in the described scenarios.

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  • Cloos, Janis & Mohr, Svenja, 2022. "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    • Handle: RePEc:eee:tefoso:v:176:y:2022:i:c:s0040162521008945
    DOI: 10.1016/j.techfore.2021.121459
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    More about this item

    Keywords

    privacy; digitalization; digital transformation; representative survey; data protection; environmental attitudes;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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