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Bizalom az üzleti kapcsolatokban. A diadikus adatelemzés egy alkalmazása
[Trust in business relations - an application of dyadic data analysis]

Author

Listed:
  • Dobos, Imre
  • Gelei, Andrea

Abstract

A tanulmány arra a feltevésre épül, hogy minél erősebb a bizalomra méltóság szintje egy adott üzleti kapcsolatban, annál inkább igaz, hogy nagy kockázatú tevékenységek mennek végbe benne. Ilyen esetekben a bizalomra méltóság a kapcsolatban zajló események, cselekvések irányítási eszközévé válik, és azüzleti kapcsolatban megjelenik a cselekvési hajlandóságként értelmezett bizalom. A tanulmány felhívja a figyelmet a bizalom és a bizalomra méltóság fogalmai közötti különbségre, szisztematikus különválasztásuk fontosságára. Bemutatja az úgynevezett diadikus adatelemzés gazdálkodástudományi alkalmazását. Empirikus eredményei is igazolják, hogy ezzel a módszerrel az üzleti kapcsolatok társas jellemzőinek (köztük a bizalomnak) és a közöttük lévő kapcsolatoknak mélyebb elemzésére nyílik lehetőség. Journal of Economic Literature (JEL) kód: C49, D22, L20, M20.

Suggested Citation

  • Dobos, Imre & Gelei, Andrea, 2016. "Bizalom az üzleti kapcsolatokban. A diadikus adatelemzés egy alkalmazása [Trust in business relations - an application of dyadic data analysis]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 330-349.
    • Handle: RePEc:ksa:szemle:1621
    DOI: 10.18414/KSZ.2016.3.330
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    References listed on IDEAS

    as
    1. Jay B. Barney & Mark H. Hansen, 1994. "Trustworthiness as a Source of Competitive Advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 175-190, December.
    2. Williamson, Oliver E, 1993. "Calculativeness, Trust, and Economic Organization," Journal of Law and Economics, University of Chicago Press, vol. 36(1), pages 453-486, April.
    3. Hámori, Balázs & Szabó, Katalin & Derecskei, Anita & Hurta, Hilda & Tóth, László, 2007. "Versengő és kooperatív magatartás az átalakuló gazdaságban [Competitive and cooperative attitudes in a transforming economy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 579-601.
    4. Hámori, Balázs, 2004. "Bizalom, jóhírnév és identitás az elektronikus piacokon [Trust, goodwill and identity on electronic markets]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 832-848.
    5. Akbar Zaheer & Bill McEvily & Vincenzo Perrone, 1998. "Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance," Organization Science, INFORMS, vol. 9(2), pages 141-159, April.
    6. Marek Korczynski, 2000. "The Political Economy of Trust," Journal of Management Studies, Wiley Blackwell, vol. 37(1), pages 1-1, January.
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    Cited by:

    1. Mitev, Ariel & Bauer, András & Gáti, Mirkó, 2019. "A személyes értékesítők hálózatépítési tevékenysége [Networking activities of salespersons]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 95-113.

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    More about this item

    JEL classification:

    • C49 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Other
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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