The effect of context variables on cognitive effort in multiattribute binary choice
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DOI: 10.1023/A:1015568206548
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- Jordan Louviere & Kenneth Train & Moshe Ben-Akiva & Chandra Bhat & David Brownstone & Trudy Cameron & Richard Carson & J. Deshazo & Denzil Fiebig & William Greene & David Hensher & Donald Waldman, 2005. "Recent Progress on Endogeneity in Choice Modeling," Marketing Letters, Springer, vol. 16(3), pages 255-265, December.
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Keywords
Decision making; context variables; cognitive effort; decision strategies;All these keywords.
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