IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v67y2014i7p1360-1367.html
   My bibliography  Save this article

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Author

Listed:
  • Homburg, Christian
  • Kuehnl, Christina

Abstract

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious benefits, this article examines the possibility that a nonlinear relationship in the shape of an inverted U exists between innovation success and the antecedents examined in this research. The present study also addresses scholars' call for research to investigate differences in the drivers of new product and new service success. The findings suggest that differences exist in the nature of the relationship—that is, linear versus nonlinear—between cross-functional integration, customer integration, and interfirm collaboration and innovation success in a new product versus new service setting.

Suggested Citation

  • Homburg, Christian & Kuehnl, Christina, 2014. "Is the more always better? A comparative study of internal and external integration practices in new product and new service development," Journal of Business Research, Elsevier, vol. 67(7), pages 1360-1367.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:7:p:1360-1367
    DOI: 10.1016/j.jbusres.2013.08.017
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296313003159
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2013.08.017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Im, Subin & Nakata, Cheryl, 2008. "Crafting an environment to foster integration in new product teams," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 164-172.
    2. Raj Echambadi & James D. Hess, 2007. "Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models," Marketing Science, INFORMS, vol. 26(3), pages 438-445, 05-06.
    3. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    4. Lukas, Bryan A. & Menon, Ajay, 2004. "New product quality: intended and unintended consequences of new product development speed," Journal of Business Research, Elsevier, vol. 57(11), pages 1258-1264, November.
    5. Cuijpers, Maarten & Guenter, Hannes & Hussinger, Katrin, 2011. "Costs and benefits of inter-departmental innovation collaboration," Research Policy, Elsevier, vol. 40(4), pages 565-575, May.
    6. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    7. Johnsen, Thomas & Phillips, Wendy & Caldwell, Nigel & Lewis, Michael, 2006. "Centrality of customer and supplier interaction in innovation," Journal of Business Research, Elsevier, vol. 59(6), pages 671-678, June.
    8. X. Michael Song & C. Anthony Di Benedetto & Yuzhen Lisa Zhao, 1999. "Pioneering advantages in manufacturing and service industries: empirical evidence from nine countries," Strategic Management Journal, Wiley Blackwell, vol. 20(9), pages 811-835, September.
    9. Walter, Achim, 2003. "Relationship-specific factors influencing supplier involvement in customer new product development," Journal of Business Research, Elsevier, vol. 56(9), pages 721-733, September.
    10. Hillebrand, Bas & Biemans, Wim G., 2003. "The relationship between internal and external cooperation: literature review and propositions," Journal of Business Research, Elsevier, vol. 56(9), pages 735-743, September.
    11. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    12. Lui, Steven S. & Ngo, Hang-yue & Hon, Alice H.Y., 2006. "Coercive strategy in interfirm cooperation: Mediating roles of interpersonal and interorganizational trust," Journal of Business Research, Elsevier, vol. 59(4), pages 466-474, April.
    13. Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
    14. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    15. Eugene W. Anderson & Claes Fornell & Roland T. Rust, 1997. "Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services," Marketing Science, INFORMS, vol. 16(2), pages 129-145.
    16. Jeroen de Jong & Patrick Vermeulen, 2003. "Organizing Successful New Service Development: A Literature Review," Scales Research Reports N200307, EIM Business and Policy Research.
    17. Tsai, Kuen-Hung, 2009. "Collaborative networks and product innovation performance: Toward a contingency perspective," Research Policy, Elsevier, vol. 38(5), pages 765-778, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alejandro Bello-Pintado & Felipe Berrutti & Carlos Bianchi & Pablo Blanchard, 2019. "Knowledge searching strategies, testing for complementarities on the innovation behavior of the firm," Documentos de Trabajo (working papers) 19-18, Instituto de Economía - IECON.
    2. Vaquero Martín, María & Reinhardt, Ronny & Gurtner, Sebastian, 2021. "The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance," Journal of Business Research, Elsevier, vol. 124(C), pages 136-151.
    3. Li, Siyu & Huo, Baofeng & Han, Zhaojun, 2022. "A literature review towards theories and conceptual models of empirical studies on supply chain integration and performance," International Journal of Production Economics, Elsevier, vol. 250(C).
    4. Nadia Zahoor & Francis Donbesuur & Zaheer Khan & Shlomo Y. Tarba & Cary L. Cooper, 2023. "Revisiting the Accelerated Internationalization of Emerging Market SMEs: The Roles of Firms’ Collaborations and Environmental Management Practices," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    5. Najafi-Tavani, Saeed & Zaefarian, Ghasem & Robson, Matthew J. & Naudé, Peter & Abbasi, Faramarz, 2022. "When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity," Journal of Business Research, Elsevier, vol. 145(C), pages 130-143.
    6. Nijssen, Edwin J. & Ordanini, Andrea, 2020. "How important is alignment of social media use and R&D–Marketing cooperation for innovation success?," Journal of Business Research, Elsevier, vol. 116(C), pages 1-12.
    7. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
    8. Mohammad H. Eslami & Nicolette Lakemond, 2016. "Internal Integration In Complex Collaborative Product Development Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-28, January.
    9. Daryanto, Ahmad & Lukas, Bryan A., 2022. "Controlling for spurious moderation in marketing: A review of statistical techniques," Journal of Business Research, Elsevier, vol. 144(C), pages 180-192.
    10. Soheila Raeisi & Meng Lingjie & Nur Suhaili Binti Ramli, 2019. "A Hierarchical Model of Mediation Effect of Motivation (MO) between Internal Marketing (IM) and Service Innovation (SI)," Administrative Sciences, MDPI, vol. 9(4), pages 1-26, November.
    11. Kindermann, Bastian & Schmidt, Corinna Vera Hedwig & Burger, Oliver & Flatten, Tessa Christina, 2022. "Why teams matter in customer involvement – The moderating effects of team social cohesion and team autonomy," Journal of Business Research, Elsevier, vol. 146(C), pages 70-83.
    12. Dinçer, Hasan & Yüksel, Serhat, 2019. "An integrated stochastic fuzzy MCDM approach to the balanced scorecard-based service evaluation," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 166(C), pages 93-112.
    13. Gounaris, Spiros & Chatzipanagiotou, Kalliopi & Boukis, Achilleas & Perks, Helen, 2016. "Unfolding the recipes for conflict resolution during the new service development effort," Journal of Business Research, Elsevier, vol. 69(10), pages 4042-4055.
    14. Atsalakis, George S. & Atsalaki, Ioanna G. & Zopounidis, Constantin, 2018. "Forecasting the success of a new tourism service by a neuro-fuzzy technique," European Journal of Operational Research, Elsevier, vol. 268(2), pages 716-727.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    2. Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol, 2013. "Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda," Marketing Letters, Springer, vol. 24(4), pages 323-337, December.
    3. Zahoor, Nadia & Khan, Zaheer & Wu, Jie & Tarba, Shlomo Y. & Donbesuur, Francis & Khan, Huda, 2023. "Vertical alliances and innovation: A systematic review of the literature and a future research agenda," Technovation, Elsevier, vol. 122(C).
    4. Byung Cheol Lee & Christine Moorman & C. Page Moreau & Andrew T. Stephen & Donald R. Lehmann, 2020. "The past, present, and future of innovation research," Marketing Letters, Springer, vol. 31(2), pages 187-198, September.
    5. Shinhye Kim & Melanie Bowen & Xiaohan (Hannah) Wen, 2019. "The ultimate co-creation: leveraging customer input in business model innovation," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 339-356, December.
    6. Kindermann, Bastian & Schmidt, Corinna Vera Hedwig & Burger, Oliver & Flatten, Tessa Christina, 2022. "Why teams matter in customer involvement – The moderating effects of team social cohesion and team autonomy," Journal of Business Research, Elsevier, vol. 146(C), pages 70-83.
    7. Kibaek Lee & Jaeheung Yoo & Munkee Choi & Hangjung Zo & Andrew P Ciganek, 2016. "Does External Knowledge Sourcing Enhance Market Performance? Evidence from the Korean Manufacturing Industry," PLOS ONE, Public Library of Science, vol. 11(12), pages 1-19, December.
    8. Thierry BURGER-HELMCHEN & Claude GUITTARD, 2008. "Are Users The Next Entrepreneurs? A Case Study On The Video Game Industry," Working Papers of BETA 2008-14, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    9. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    10. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    11. von Koskull, Catharina & Fougère, Martin, 2011. "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 205-220, June.
    12. Schweisfurth, Tim G. & Raasch, Christina, 2015. "Embedded lead users—The benefits of employing users for corporate innovation," Research Policy, Elsevier, vol. 44(1), pages 168-180.
    13. Effelsberg, Martin, 2011. "Wissenstransfer in Innovationskooperationen: Ergebnisse einer Literaturstudie zur "Absorptive Capacity"," Arbeitspapiere 107, University of Münster, Institute for Cooperatives.
    14. Scaringella, Laurent & Miles, Raymond E. & Truong, Yann, 2017. "Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 144-162.
    15. Alexander Brem & Volker Bilgram & Adele Gutstein, 2021. "Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method," World Scientific Book Chapters, in: Alexander Brem (ed.), Emerging Issues and Trends in INNOVATION AND TECHNOLOGY MANAGEMENT, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
    16. JUSTIN DORAN & NOIRIN McCARTHY & MARIE O’CONNOR, 2019. "The Importance Of Internal Knowledge Generation And External Knowledge Sourcing For Sme Innovation And Performance: Evidence From Ireland," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-30, October.
    17. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
    18. Schoenherr, Tobias & Wagner, Stephan M., 2016. "Supplier involvement in the fuzzy front end of new product development: An investigation of homophily, benevolence and market turbulence," International Journal of Production Economics, Elsevier, vol. 180(C), pages 101-113.
    19. Morgan, Todd & Anokhin, Sergey Alexander & Wincent, Joakim, 2019. "New service development by manufacturing firms: Effects of customer participation under environmental contingencies," Journal of Business Research, Elsevier, vol. 104(C), pages 497-505.
    20. Oh, Eun-Teak & Chen, Kuo-Min & Wang, Lu-Mei & Liu, Ren-Jye, 2015. "Value creation in regional innovation systems: The case of Taiwan's machine tool enterprises," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 118-129.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:7:p:1360-1367. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.