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The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice

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  • Mittal, Banwari

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  • Mittal, Banwari, 2016. "The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 361-370.
    • Handle: RePEc:eee:joreco:v:31:y:2016:i:c:p:361-370
    DOI: 10.1016/j.jretconser.2016.05.003
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    References listed on IDEAS

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    1. Mick, David Glen & Fournier, Susan, 1998. "Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 123-143, September.
    2. Dhar, Ravi, 1997. "Consumer Preference for a No-Choice Option," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 215-231, September.
    3. Jonathan Levav & Nicholas Reinholtz & Claire Lin, 2012. "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 585-599.
    4. Sonja Lyubomirsky & Heidi Lepper, 1999. "A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 46(2), pages 137-155, February.
    5. Herbert A. Simon, 1955. "A Behavioral Model of Rational Choice," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 69(1), pages 99-118.
    6. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    7. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
    8. Chakravarti, Amitav & Janiszewski, Chris, 2003. "The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 244-258, September.
    9. Thiagarajan, Palaniappan & Ponder, Nicole & Lueg, Jason E. & Worthy, Sheri Lokken & Taylor, Ronald D., 2009. "The effects of role strain on the consumer decision process for groceries in single-parent households," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 207-215.
    10. Adam Duhachek, 2005. "Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 41-53, June.
    11. Peter Stüttgen & Peter Boatwright & Robert T. Monroe, 2012. "A Satisficing Choice Model," Marketing Science, INFORMS, vol. 31(6), pages 878-899, November.
    12. Tilottama Chowdhury & S. Ratneshwar & Praggyan Mohanty, 2009. "The time-harried shopper: Exploring the differences between maximizers and satisficers," Marketing Letters, Springer, vol. 20(2), pages 155-167, June.
    13. repec:cup:judgdm:v:8:y:2013:i:1:p:34-44 is not listed on IDEAS
    14. Chernev, Alexander, 2003. "When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 170-183, September.
    15. François Carrillat & Daniel Ladik & Renaud Legoux, 2011. "When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers," Marketing Letters, Springer, vol. 22(3), pages 283-296, September.
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    Cited by:

    1. Kim, Jungkeun & Kim, Jeong Hyun & Kim, Changju & Park, Jooyoung, 2023. "Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.

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