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A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

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  • Wayne DeSarbo
  • Joonwook Park
  • Crystal Scott

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  • Wayne DeSarbo & Joonwook Park & Crystal Scott, 2008. "A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data," Psychometrika, Springer;The Psychometric Society, vol. 73(1), pages 1-20, March.
    • Handle: RePEc:spr:psycho:v:73:y:2008:i:1:p:1-20
    DOI: 10.1007/s11336-007-9015-2
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    References listed on IDEAS

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    1. Michael Greenacre, 2008. "Correspondence analysis of raw data," Economics Working Papers 1112, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
    2. Srinivasan, V. Seenu & Park, Chan Su & Chang, Dae Ryun, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Research Papers 1685r2, Stanford University, Graduate School of Business.
    3. Warren Torgerson, 1952. "Multidimensional scaling: I. Theory and method," Psychometrika, Springer;The Psychometric Society, vol. 17(4), pages 401-419, December.
    4. Yoshio Takane & J. Carroll, 1981. "Nonmetric maximum likelihood multidimensional scaling from directional rankings of similarities," Psychometrika, Springer;The Psychometric Society, vol. 46(4), pages 389-405, December.
    5. V. Srinivasan & Chan Su Park & Dae Ryun Chang, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Management Science, INFORMS, vol. 51(9), pages 1433-1448, September.
    6. Trevor Cox, 2001. "Multidimensional scaling used in multivariate statistical process control," Journal of Applied Statistics, Taylor & Francis Journals, vol. 28(3-4), pages 365-378.
    7. Wayne DeSarbo & Vithala R. Rao, 1986. "A Constrained Unfolding Methodology for Product Positioning," Marketing Science, INFORMS, vol. 5(1), pages 1-19.
    8. J. Kruskal, 1964. "Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis," Psychometrika, Springer;The Psychometric Society, vol. 29(1), pages 1-27, March.
    9. Frank Busing & Patrick Groenen & Willem Heiser, 2005. "Avoiding degeneracy in multidimensional unfolding by penalizing on the coefficient of variation," Psychometrika, Springer;The Psychometric Society, vol. 70(1), pages 71-98, March.
    10. Ernest Adams & Samuel Messick, 1958. "An axiomatic formulation and generalization of successive intervals scaling," Psychometrika, Springer;The Psychometric Society, vol. 23(4), pages 355-368, December.
    11. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer;The Psychometric Society, vol. 46(1), pages 9-28, March.
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    Cited by:

    1. Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo, 2017. "Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 81-98, December.
    2. Wayne DeSarbo & Joonwook Park & Vithala Rao, 2011. "Deriving joint space positioning maps from consumer preference ratings," Marketing Letters, Springer, vol. 22(1), pages 1-14, March.

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