The Other Side Of The Coin In An Organization - Wide Marketing Concept
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- Gök, Osman & Hacioglu, Gungor & Peker, Sinem, 2018. "Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(1), pages 30-54.
- Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
- Kirmani, Amna & Wright, Peter, 1989. "Money Talks: Perceived Advertising Expense and Expected Product Quality," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 344-353, December.
- Omar Merlo & Seigyoung Auh, 2009. "The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance," Marketing Letters, Springer, vol. 20(3), pages 295-311, September.
- Krohmer, Harley & Homburg, Christian & Workman, John P., 2002. "Should marketing be cross-functional? Conceptual development and international empirical evidence," Journal of Business Research, Elsevier, vol. 55(6), pages 451-465, June.
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Keywords
Marketing department’s influence; marketing function; market orientation;All these keywords.
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