IDEAS home Printed from https://ideas.repec.org/a/kap/jfamec/v31y2010i3p307-317.html
   My bibliography  Save this article

Brand Story and Perceived Brand Image: Evidence from Taiwan

Author

Listed:
  • Wen-yeh Huang

Abstract

No abstract is available for this item.

Suggested Citation

  • Wen-yeh Huang, 2010. "Brand Story and Perceived Brand Image: Evidence from Taiwan," Journal of Family and Economic Issues, Springer, vol. 31(3), pages 307-317, September.
    • Handle: RePEc:kap:jfamec:v:31:y:2010:i:3:p:307-317
    DOI: 10.1007/s10834-010-9203-6
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s10834-010-9203-6
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10834-010-9203-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Stern, Barbara B, 1994. "Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 601-615, March.
    2. Angela Fontes & Jessie Fan, 2006. "The Effects of Ethnic Identity on Household Budget Allocation to Status Conveying Goods," Journal of Family and Economic Issues, Springer, vol. 27(4), pages 643-663, December.
    3. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Swarn Chatterjee & Lu Fan & Soomin Ryu & Jinhee Kim, 2021. "A Decade Review of Asian Studies in the Journal of Family and Economic Issues from 2010 to 2019," Journal of Family and Economic Issues, Springer, vol. 42(1), pages 178-194, July.
    2. Chaohua Huang & Rui Guo, 2021. "The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 60-76, January.
    3. Mónica Díaz-Bustamante & Sonia Carcelén & María Puelles, 2016. "Image of Luxury Brands," SAGE Open, , vol. 6(2), pages 21582440166, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    2. Chao-Ming Yang, 2020. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-15, March.
    3. Abdelmajid Amine & Audrey Bonnemaizon & Margaret Josion-Portail, 2017. "Tailoring Elderly Patients’ Identities through Healthcare Service Relationships: Toward a Guardian Conception of Vulnerable Publics’ Identities," Post-Print hal-01684147, HAL.
    4. Maystre, Nicolas & Olivier, Jacques & Thoenig, Mathias & Verdier, Thierry, 2014. "Product-based cultural change: Is the village global?," Journal of International Economics, Elsevier, vol. 92(2), pages 212-230.
    5. Heffner, Reid R., 2007. "Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers," Institute of Transportation Studies, Working Paper Series qt9mw1t4w3, Institute of Transportation Studies, UC Davis.
    6. Ferdinand Augusty Tae, 2021. "Destination authentic value advantage: an SDL perspective," Management & Marketing, Sciendo, vol. 16(2), pages 101-117, June.
    7. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    8. Song, Hanqun & Yang, Huijun & Ma, Emily, 2022. "Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    9. Yoo, Jungmin & Park, Minjung, 2016. "The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5775-5784.
    10. Hyun Ju Jeong & Jihye Kim, 2020. "Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 317-330, September.
    11. Das, Gopal, 2014. "Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 561-569.
    12. Jerónimo, Rita & Ramos, Tânia & Ferreira, Mário B., 2018. "Trait transference from brands to individuals: The impact of brand-behavior congruency," Journal of Business Research, Elsevier, vol. 88(C), pages 54-65.
    13. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
    14. Grimm, Pamela E., 2005. "Ab components' impact on brand preference," Journal of Business Research, Elsevier, vol. 58(4), pages 508-517, April.
    15. Duque, Ricardo B. & Gray, David & Harrison, Mariah & Davey, Elizabeth, 2014. "Invisible commuters: assessing a university’s eco-friendly transportation policies and commuting behaviours," Journal of Transport Geography, Elsevier, vol. 38(C), pages 122-136.
    16. Rabbanee, Fazlul K. & Roy, Rajat & Sharma, Piyush, 2022. "Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing," Journal of Business Research, Elsevier, vol. 141(C), pages 13-25.
    17. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    18. Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen, 2007. "Leveraging brand equity to attract human capital," Marketing Letters, Springer, vol. 18(3), pages 149-164, September.
    19. Alden, Dana L. & He, Yi & Chen, Qimei, 2010. "Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies," Journal of Business Research, Elsevier, vol. 63(1), pages 38-44, January.
    20. Lee, Jaeha & Nguyen, Minhthu Jill, 2017. "Product attributes and preference for foreign brands among Vietnamese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 76-83.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jfamec:v:31:y:2010:i:3:p:307-317. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.