Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
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DOI: 10.1016/j.jbusres.2021.11.092
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- Emili Vizuete-Luciano & Oktay Güzel & José M. Merigó, 2023. "Bibliometric research of the Pay-What-You-Want Topic," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(5), pages 413-426, October.
- Ang, Dionysius & Diecidue, Enrico & Dewitte, Siegfried, 2022. "To deliberate or not? The effects of anticipated regret and deliberation on willingness-to-pay," Journal of Business Research, Elsevier, vol. 151(C), pages 563-578.
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Keywords
Fairness perception; Internal reference price; Pay-what-you-want; PWYW; Price consciousness; Social desirability;All these keywords.
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