Ab components' impact on brand preference
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- Molina, Arturo & Fernández, Alejandra C. & Gómez, Mar & Aranda, Evangelina, 2017. "Differences in the city branding of European capitals based on online vs. offline sources of information," Tourism Management, Elsevier, vol. 58(C), pages 28-39.
- Matthew G. Nagler, 2023. "Thoughts matter: a theory of motivated preference," Theory and Decision, Springer, vol. 94(2), pages 211-247, February.
- Fethi Klabi, 2020. "To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 99-117, June.
- Yongtao Gan & Jian Gao & Jiahao Zhang & Xia Wu & Tian Zhang & Mengjun Shao, 2022. "University Students’ Knowledge, Attitudes, and Behaviors Related to Marine Environment Pollution," IJERPH, MDPI, vol. 19(24), pages 1-14, December.
- Verhagen, Tibert & Boter, Jaap, 2005. "The importance of website content in online purchasing across different types of products," Serie Research Memoranda 0010, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
- Syed Alwi, Sharifah Faridah & Kitchen, Philip J., 2014. "Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?," Journal of Business Research, Elsevier, vol. 67(11), pages 2324-2336.
- Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011.
"Emotional advertising: Revisiting the role of product category,"
Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
- M. Geuens & P. De Pelsmacker & T. Faseur & -, 2010. "Emotional advertising: Revisiting the Role of Product Category," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/646, Ghent University, Faculty of Economics and Business Administration.
- Sheng, Margaret L. & Teo, Thompson S.H., 2012. "Product attributes and brand equity in the mobile domain: The mediating role of customer experience," International Journal of Information Management, Elsevier, vol. 32(2), pages 139-146.
- Hutter, Katharina & Schwarz, Uta, 2012. "Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010," EconStor Conference Papers 96481, ZBW - Leibniz Information Centre for Economics.
- Nima Jalali & Sangkil Moon & Moon-Yong Kim, 2023. "Profiling diverse reviewer segments using online reviews of service industries," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 130-148, June.
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