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Ab components' impact on brand preference

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  • Grimm, Pamela E.

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  • Grimm, Pamela E., 2005. "Ab components' impact on brand preference," Journal of Business Research, Elsevier, vol. 58(4), pages 508-517, April.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:508-517
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    1. Schewe, Charles D. & Dillon, William R., 1978. "Marketing information system utilization: An application of self-concept theory," Journal of Business Research, Elsevier, vol. 6(1), pages 67-79, January.
    2. Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
    3. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    4. Richins, Marsha L, 1997. "Measuring Emotions in the Consumption Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 127-146, September.
    5. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
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    1. Molina, Arturo & Fernández, Alejandra C. & Gómez, Mar & Aranda, Evangelina, 2017. "Differences in the city branding of European capitals based on online vs. offline sources of information," Tourism Management, Elsevier, vol. 58(C), pages 28-39.
    2. Yongtao Gan & Jian Gao & Jiahao Zhang & Xia Wu & Tian Zhang & Mengjun Shao, 2022. "University Students’ Knowledge, Attitudes, and Behaviors Related to Marine Environment Pollution," IJERPH, MDPI, vol. 19(24), pages 1-14, December.
    3. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
    4. Hutter, Katharina & Schwarz, Uta, 2012. "Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010," EconStor Conference Papers 96481, ZBW - Leibniz Information Centre for Economics.
    5. Fethi Klabi, 2020. "To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 99-117, June.
    6. Sheng, Margaret L. & Teo, Thompson S.H., 2012. "Product attributes and brand equity in the mobile domain: The mediating role of customer experience," International Journal of Information Management, Elsevier, vol. 32(2), pages 139-146.
    7. Matthew G. Nagler, 2023. "Thoughts matter: a theory of motivated preference," Theory and Decision, Springer, vol. 94(2), pages 211-247, February.
    8. Verhagen, Tibert & Boter, Jaap, 2005. "The importance of website content in online purchasing across different types of products," Serie Research Memoranda 0010, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    9. Syed Alwi, Sharifah Faridah & Kitchen, Philip J., 2014. "Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?," Journal of Business Research, Elsevier, vol. 67(11), pages 2324-2336.
    10. Nima Jalali & Sangkil Moon & Moon-Yong Kim, 2023. "Profiling diverse reviewer segments using online reviews of service industries," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 130-148, June.

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