IDEAS home Printed from https://ideas.repec.org/a/kap/jcopol/v46y2023i2d10.1007_s10603-023-09536-9.html
   My bibliography  Save this article

Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback

Author

Listed:
  • B. T. Seger

    (University of Würzburg)

  • J. Burkhardt

    (University of Würzburg)

  • F. Straub

    (University of Würzburg)

  • S. Scherz

    (University of Würzburg)

  • G. Nieding

    (University of Würzburg)

Abstract

This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants (N = 92) documented their video streaming activities for one week prior to the intervention (week 1), three weeks after the onset of the intervention (weeks 2–4), and in a follow-up period two weeks later (week 7). A reduction of greenhouse gas emissions associated with video streaming was observed over the course of the intervention, together with reduced streaming durations and lowered resolution settings across all groups. There were no differences between the groups. It appears that as regards video streaming, information combined with self-monitoring has considerable potential to change individual behaviour and its associated ecological impact.

Suggested Citation

  • B. T. Seger & J. Burkhardt & F. Straub & S. Scherz & G. Nieding, 2023. "Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback," Journal of Consumer Policy, Springer, vol. 46(2), pages 137-153, June.
    • Handle: RePEc:kap:jcopol:v:46:y:2023:i:2:d:10.1007_s10603-023-09536-9
    DOI: 10.1007/s10603-023-09536-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10603-023-09536-9
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10603-023-09536-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Harding, Matthew & Hsiaw, Alice, 2014. "Goal setting and energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PA), pages 209-227.
    2. van Houwelingen, Jeannet H & van Raaij, W Fred, 1989. "The Effect of Goal-Setting and Daily Electronic Feedback on In-home Energy Use," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 98-105, June.
    3. Ebru Dogan & Jan Bolderdijk & Linda Steg, 2014. "Making Small Numbers Count: Environmental and Financial Feedback in Promoting Eco-driving Behaviours," Journal of Consumer Policy, Springer, vol. 37(3), pages 413-422, September.
    4. Gerhard Reese & Eva A. Junge, 2017. "Keep on Rockin’ in a (Plastic-)Free World: Collective Efficacy and Pro-Environmental Intentions as a Function of Task Difficulty," Sustainability, MDPI, vol. 9(2), pages 1-13, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brandsma, Jeroen S. & Blasch, Julia E., 2019. "One for all? – The impact of different types of energy feedback and goal setting on individuals’ motivation to conserve electricity," Energy Policy, Elsevier, vol. 135(C).
    2. Andor, Mark A. & Fels, Katja M., 2018. "Behavioral Economics and Energy Conservation – A Systematic Review of Non-price Interventions and Their Causal Effects," Ecological Economics, Elsevier, vol. 148(C), pages 178-210.
    3. Chatzigeorgiou, I.M. & Andreou, G.T., 2021. "A systematic review on feedback research for residential energy behavior change through mobile and web interfaces," Renewable and Sustainable Energy Reviews, Elsevier, vol. 135(C).
    4. Schleich, Joachim & Alsheimer, Sven, 2024. "The relationship between willingness to pay and carbon footprint knowledge: Are individuals willing to pay more to offset their carbon footprint if they learn about its size and distance to the 1.5 °C," Ecological Economics, Elsevier, vol. 219(C).
    5. Andor, Mark A. & Gerster, Andreas & Peters, Jörg & Schmidt, Christoph M., 2020. "Social Norms and Energy Conservation Beyond the US," Journal of Environmental Economics and Management, Elsevier, vol. 103(C).
    6. Mohd Yusoff Yusliza & Amirudin Amirudin & Raden Aswin Rahadi & Nik Afzan Nik Sarah Athirah & Thurasamy Ramayah & Zikri Muhammad & Francesca Dal Mas & Maurizio Massaro & Jumadil Saputra & Safiek Mokhli, 2020. "An Investigation of Pro-Environmental Behaviour and Sustainable Development in Malaysia," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    7. Oikonomou, Vlasis & Rietbergen, Martijn & Patel, Martin, 2007. "An ex-ante evaluation of a White Certificates scheme in The Netherlands: A case study for the household sector," Energy Policy, Elsevier, vol. 35(2), pages 1147-1163, February.
    8. Damon Clark & David Gill & Victoria Prowse & Mark Rush, 2020. "Using Goals to Motivate College Students: Theory and Evidence From Field Experiments," The Review of Economics and Statistics, MIT Press, vol. 102(4), pages 648-663, October.
    9. Broberg, Thomas & Daniel, Aemiro Melkamu & Persson, Lars, 2021. "Household preferences for load restrictions: Is there an effect of pro-environmental framing?," Energy Economics, Elsevier, vol. 97(C).
    10. Marie Merle & Gerhard Reese & Stefan Drews, 2019. "#Globalcitizen: An Explorative Twitter Analysis of Global Identity and Sustainability Communication," Sustainability, MDPI, vol. 11(12), pages 1-10, June.
    11. Harding, Matthew & Hsiaw, Alice, 2014. "Goal setting and energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PA), pages 209-227.
    12. Poortinga, Wouter & Steg, Linda & Vlek, Charles & Wiersma, Gerwin, 2003. "Household preferences for energy-saving measures: A conjoint analysis," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 49-64, February.
    13. Adélaïde Fadhuile & Daniel Llerena & Béatrice Roussillon, 2023. "Intrinsic Motivation to Promote the Development of Renewable Energy : A Field Experiment from Household Demand," Working Papers hal-03977597, HAL.
    14. Bhanot, Syon P., 2017. "Rank and response: A field experiment on peer information and water use behavior," Journal of Economic Psychology, Elsevier, vol. 62(C), pages 155-172.
    15. Choi, Sunghee & Hwang, Seok-Joon & Denzau, Arthur T., 2021. "Do households conserve electricity when they receive signals of greater consumption than neighbours? The Korean case," Energy, Elsevier, vol. 225(C).
    16. Koch, Alexander K. & Nafziger, Julia, 2020. "Motivational goal bracketing: An experiment," Journal of Economic Theory, Elsevier, vol. 185(C).
    17. Nafziger, Julia & Kaiser, Jonas P. & Koch, Alexander K, 2021. "Self-Set Goals Are Effective Self-Regulation Tools -- Despite Goal Revision," CEPR Discussion Papers 15716, C.E.P.R. Discussion Papers.
    18. Rocha, Marta & Baddeley, Michelle & Pollitt, Michael & Weeks, Melvyn, 2019. "Addressing self-disconnection among prepayment energy consumers: A behavioural approach," Energy Economics, Elsevier, vol. 81(C), pages 273-286.
    19. Wilfred Amaldoss & Mushegh Harutyunyan, 2023. "Pricing of Vice Goods for Goal-Driven Consumers," Management Science, INFORMS, vol. 69(8), pages 4541-4557, August.
    20. Walter Salas-Zapata & Anny Posada-Castaño & Diana Mejía-Durango, 2021. "An explanation of the behavioral origin of moderation in the use of natural resources: a meta-synthesis study," Environment Systems and Decisions, Springer, vol. 41(4), pages 487-500, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jcopol:v:46:y:2023:i:2:d:10.1007_s10603-023-09536-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.