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Gender-Driven Food Choice: Explaining School Milk Consumption of Boys and Girls

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  • Daniela Weible

Abstract

The literature on the factors influencing children’s consumption behaviour is vast; however, gender-specific consumption behaviour and the determinants driving these discriminative decisions are largely unknown. This article contributes insights to the role of gender in food preferences using the example of school milk consumption by German primary school children. Study subjects included pupils, their parents, teachers, and other school personnel. The results of the multilevel model reveal that there are various factors influencing the probability that a child will decide to order school milk. In addition to individual factors such as socio-economics, eating habits, and preferences, consumption behaviour is also affected by social environmental factors. These factors include the preferences of parents, the consumption behaviour of teachers, teachers’ attitudes, and the attitude of the school principal. Additionally, policy-driven aspects (e.g., school milk price, product range) were included in the analysis and proved to have an impact on a child’s decision to order school milk. Although the results are limited to consumption behaviour for school milk, they can be used in the development of new or the revision of existing school food programmes. The example of school milk may shed light on how specific measures affect boys’ and girls’ consumption, e.g., how they react to price reductions or specific school settings. Copyright Springer Science+Business Media New York 2013

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  • Daniela Weible, 2013. "Gender-Driven Food Choice: Explaining School Milk Consumption of Boys and Girls," Journal of Consumer Policy, Springer, vol. 36(4), pages 403-423, December.
    • Handle: RePEc:kap:jcopol:v:36:y:2013:i:4:p:403-423
    DOI: 10.1007/s10603-013-9225-1
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    References listed on IDEAS

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    1. Weible, Daniela & Burgelt, Doreen & Christoph, Inken B. & Peter, Guenter & Rothe, Andrea & Salamon, Petra & Weber, Sascha A., 2011. "School milk demand in Germany: The role of individual and contextual factors - preliminary results," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115739, European Association of Agricultural Economists.
    2. Maes, Lea & Lievens, John, 2003. "Can the school make a difference? A multilevel analysis of adolescent risk and health behaviour," Social Science & Medicine, Elsevier, vol. 56(3), pages 517-529, February.
    3. Kelder, S.H. & Perry, C.L. & Klepp, K.-I. & Lytle, L.L., 1994. "Longitudinal tracking of adolescent smoking, physical activity, and food choice behaviors," American Journal of Public Health, American Public Health Association, vol. 84(7), pages 1121-1126.
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    1. Benito-Ostolaza, Juan Miguel & Echavarri, Rebeca & Garcia-Prado, Ariadna & Oses-Eraso, Nuria, 2021. "Using visual stimuli to promote healthy snack choices among children," Social Science & Medicine, Elsevier, vol. 270(C).
    2. Christoph-Schulz, Inken & Weible, Daniela & Salamon, Petra, 2016. "Preferences for School Milk - How Juveniles Differ," 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria 244518, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Christoph-Schulz, Inken & Weible, Daniela & Salamon, Petra, 2018. "Youths’ Preferences for Milk Products at School: How Product Attributes and Perceived Body Image Affect Choices," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
    4. Preciados, Lemuel S. & Catchero, Fatima C., 2020. "Factors Influencing Consumption Behavior of Choco-Carabao Milk in Visayas State University (VSU), Baybay City, Leyte, Philippines," Journal of Economics, Management & Agricultural Development, Journal of Economics, Management & Agricultural Development (JEMAD), vol. 6(1), June.

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