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Addressing the Advertising of Controversial Products in China: An Empirical Approach

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  • Kim-Shyan Fam
  • David Waller
  • Zhilin Yang

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  • Kim-Shyan Fam & David Waller & Zhilin Yang, 2009. "Addressing the Advertising of Controversial Products in China: An Empirical Approach," Journal of Business Ethics, Springer, vol. 88(1), pages 43-58, April.
  • Handle: RePEc:kap:jbuset:v:88:y:2009:i:1:p:43-58
    DOI: 10.1007/s10551-008-9832-y
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    References listed on IDEAS

    as
    1. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    2. Beaver, William, 1997. "What to do about alcohol advertising," Business Horizons, Elsevier, vol. 40(4), pages 87-91.
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    Citations

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    Cited by:

    1. Haseeb Ahmed Shabbir & Hala Maalouf & Michele Griessmair & Nazan Colmekcioglu & Pervaiz Akhtar, 2019. "Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach," Journal of Business Ethics, Springer, vol. 159(3), pages 727-744, October.
    2. Ouidade Sabri, 2017. "Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?," Journal of Business Ethics, Springer, vol. 141(2), pages 235-247, March.
    3. Kristina Auxtova & Mary Brennan & Stephen Dunne, 2021. "To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context," Journal of Business Ethics, Springer, vol. 172(3), pages 425-446, September.
    4. Katarzyna Bachnik & Robert Nowacki, 2018. "How to Build Consumer Trust: Socially Responsible or Controversial Advertising," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
    5. Gebreselassie, Andinet Worku, 2019. "On communicating about taboo social issues in least developed countries : The case of Ethiopia," Other publications TiSEM bb35ee74-fdd7-4220-af92-5, Tilburg University, School of Economics and Management.
    6. Abraham Yeboah & Vida Owusu-Prempeh & Samuel Adjei, 2017. "The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(6), pages 31-42, December.
    7. Juelin Yin & Ali Quazi, 2018. "Business Ethics in the Greater China Region: Past, Present, and Future Research," Journal of Business Ethics, Springer, vol. 150(3), pages 815-835, July.

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