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Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business

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  • Scott Vitell
  • Jatinder Singh
  • Joseph Paolillo

Abstract

This article presents the results of a study that investigated the roles that one’s money ethic, religiosity and attitude toward business play in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. A global scale of money ethic was examined, as was a global measure of attitude toward business. Results indicate that both types of religiosity as well as one’s money ethic and attitude toward business were significant determinants of at least some types of consumer ethical beliefs. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Scott Vitell & Jatinder Singh & Joseph Paolillo, 2007. "Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business," Journal of Business Ethics, Springer, vol. 73(4), pages 369-379, July.
    • Handle: RePEc:kap:jbuset:v:73:y:2007:i:4:p:369-379
    DOI: 10.1007/s10551-006-9212-4
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    References listed on IDEAS

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    1. Richins, Marsha L, 1983. "An Analysis of Consumer Interaction Styles in the Marketplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 73-82, June.
    2. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
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