IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v110y2012i1p61-70.html
   My bibliography  Save this article

Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States

Author

Listed:
  • Abhijit Patwardhan
  • Megan Keith
  • Scott Vitell

Abstract

Growth of the Hispanic consumer population in America is changing the marketplace landscape. Due to their considerable buying power, a better understanding of Hispanic consumer behavior has become a necessity. The marketing literature has examined issues regarding religiosity and attitude toward business in regards to consumer ethical beliefs as well as research differentiating consumers on the basis of ethnicity due to their inherently different religious principles. Therefore, the present study contributes to the existing consumer ethics literature by examining the roles of religiosity and attitude toward business in determining consumer ethical beliefs. Furthermore, this study compares the relationships among religiosity, attitude toward business, and ethical beliefs at the sub-cultural level (i.e., between Hispanic and Anglo-American consumers). Survey data compare a sample of 187 predominately Catholic Hispanic consumers with a sample of 127 predominately protestant Anglo consumers. Results suggest a positive relationship between intrinsic religiousness and beliefs that questionable consumer activities are unethical. However, extrinsic religiousness does not impact consumer views as to the ethicality of consumer practices. Hispanics exhibit higher levels of extrinsic religiousness than Anglos, but no difference in terms of their intrinsic religiousness. Results also suggest that Hispanics have a more negative attitude toward business than Anglos do. Implications of these results are discussed. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Abhijit Patwardhan & Megan Keith & Scott Vitell, 2012. "Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States," Journal of Business Ethics, Springer, vol. 110(1), pages 61-70, September.
    • Handle: RePEc:kap:jbuset:v:110:y:2012:i:1:p:61-70
    DOI: 10.1007/s10551-011-1147-8
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s10551-011-1147-8
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-011-1147-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Seock, Yoo-Kyoung, 2009. "Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 329-339.
    2. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 214-220, September.
    3. T. De Bock & P. Van Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/670, Ghent University, Faculty of Economics and Business Administration.
    4. Richins, Marsha L, 1983. "An Analysis of Consumer Interaction Styles in the Marketplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 73-82, June.
    5. Scott Vitell & Jatinder Singh & Joseph Paolillo, 2007. "Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business," Journal of Business Ethics, Springer, vol. 73(4), pages 369-379, July.
    6. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    7. Lim, Chaeyoon & Putnam, Robert David, 2010. "Religion, Social Networks, and Life Satisfaction," Scholarly Articles 11105537, Harvard Kennedy School of Government.
    8. Helmut Schneider & John Krieger & Azra Bayraktar, 2011. "The Impact of Intrinsic Religiosity on Consumers’ Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey," Journal of Business Ethics, Springer, vol. 102(2), pages 319-332, August.
    9. Scott Vitell, 2009. "The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature," Journal of Business Ethics, Springer, vol. 90(2), pages 155-167, November.
    10. T. De Bock & P. Van Kenhove & -, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/653, Ghent University, Faculty of Economics and Business Administration.
    11. Tine Bock & Patrick Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Journal of Business Ethics, Springer, vol. 97(2), pages 241-255, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    2. Marilyn Young & John James Cater & Kevin James, 2019. "Examining Barriers To Success And Sources Of Assistance For U.S. Hispanic Female Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-22, June.
    3. Damianus Abun & Theogenia Magallanes & Mary Joy Encarnacion & Frelyn B. Ranay & Chester M. Tacmo & Bryan T. Bello, 2021. "Attitude toward Business and Business Intention of ABM and STEM Students of Senior High School of Divine Word Colleges in Ilocos Region, Philippines: The Role of Education," Technium Social Sciences Journal, Technium Science, vol. 20(1), pages 191-211, June.
    4. Duman, Sumeyra & Ozgen, Ozge, 2018. "Willingness to punish and reward brands associated to a political ideology (BAPI)," Journal of Business Research, Elsevier, vol. 86(C), pages 468-478.
    5. Jörn Block & Christian Fisch & Farooq Rehan, 2020. "Religion and entrepreneurship: a map of the field and a bibliometric analysis," Management Review Quarterly, Springer, vol. 70(4), pages 591-627, November.
    6. Alexandru Bosînceanu, 2020. "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 601-605, December.
    7. Charlotte Emily De Corte & Patrick Van Kenhove, 2017. "One Sail Fits All? A Psychographic Segmentation of Digital Pirates," Journal of Business Ethics, Springer, vol. 143(3), pages 441-465, July.
    8. Yuh-Jia Chen & Thomas Tang, 2013. "The Bright and Dark Sides of Religiosity Among University Students: Do Gender, College Major, and Income Matter?," Journal of Business Ethics, Springer, vol. 115(3), pages 531-553, July.
    9. Chun-Chen Huang & Long-Chuan Lu, 2017. "Examining the Roles of Collectivism, Attitude Toward Business, and Religious Beliefs on Consumer Ethics in China," Journal of Business Ethics, Springer, vol. 146(3), pages 505-514, December.
    10. Alexandru Bosînceanu, 2020. "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 595-600, December.
    11. Alexandru BOSINCEANU, 2019. "Is Religion Bad For The Bank Account? An Analysis From The Netherlands," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1014-1021, November.
    12. Rafi M. M. I. Chowdhury, 2017. "Emotional Intelligence and Consumer Ethics: The Mediating Role of Personal Moral Philosophies," Journal of Business Ethics, Springer, vol. 142(3), pages 527-548, May.
    13. Rafi M. M. I. Chowdhury, 2018. "Religiosity and Voluntary Simplicity: The Mediating Role of Spiritual Well-Being," Journal of Business Ethics, Springer, vol. 152(1), pages 149-174, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    2. Denni Arli & Fandy Tjiptono, 2014. "The End of Religion? Examining the Role of Religiousness, Materialism, and Long-Term Orientation on Consumer Ethics in Indonesia," Journal of Business Ethics, Springer, vol. 123(3), pages 385-400, September.
    3. Rafi Chowdhury & Mario Fernando, 2013. "The Role of Spiritual Well-Being and Materialism in Determining Consumers’ Ethical Beliefs: An Empirical Study with Australian Consumers," Journal of Business Ethics, Springer, vol. 113(1), pages 61-79, March.
    4. Seung Lee, 2013. "Ethics and Expertise: A Social Networks Perspective," Journal of Business Ethics, Springer, vol. 118(3), pages 607-621, December.
    5. Rafi Chowdhury & Mario Fernando, 2014. "The Relationships of Empathy, Moral Identity and Cynicism with Consumers’ Ethical Beliefs: The Mediating Role of Moral Disengagement," Journal of Business Ethics, Springer, vol. 124(4), pages 677-694, November.
    6. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    7. Kushagra Bhatnagar & Julien Cayla & Delphine Dion & Gregorio Fuschillo, 2024. "Consumer Sovereignty and the Ethics of Recognition," Journal of Business Ethics, Springer, vol. 192(1), pages 1-19, June.
    8. Mortimer, Gary & Fazal-e-Hasan, Syed Muhammad & Grimmer, Martin & Grimmer, Louise, 2020. "Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    9. Ina Garnefeld & Andreas Eggert & Markus Husemann-Kopetzky & Eva Böhm, 2019. "Exploring the link between payment schemes and customer fraud: a mental accounting perspective," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 595-616, July.
    10. Anabel Orellano & Carmen Valor & Emilio Chuvieco, 2020. "The Influence of Religion on Sustainable Consumption: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 12(19), pages 1-21, September.
    11. Moon-Yong Kim & Minhee Son, 2021. "What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    12. Dang-Van, Thac & Vo-Thanh, Tan & Vu, Thinh Truong & Wang, Jianming & Nguyen, Ninh, 2023. "Do consumers stick with good-looking broadcasters? The mediating and moderating mechanisms of motivation and emotion," Journal of Business Research, Elsevier, vol. 156(C).
    13. Mohammad Tariq Al Fozaie, 2022. "Behavior and Socio-Economic Development: An Interdisciplinary Perspective," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, November.
    14. Matthew Valle & K. Michele Kacmar & Suzanne Zivnuska, 2019. "Understanding the Effects of Political Environments on Unethical Behavior in Organizations," Journal of Business Ethics, Springer, vol. 156(1), pages 173-188, April.
    15. Denni Arli & Felix Septianto & Rafi M. M. I. Chowdhury, 2021. "Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments," Journal of Business Ethics, Springer, vol. 171(2), pages 295-316, June.
    16. Barbara Culiberg, 2015. "The Role of Moral Philosophies and Value Orientations in Consumer Ethics: a Post-Transitional European Country Perspective," Journal of Consumer Policy, Springer, vol. 38(3), pages 211-228, September.
    17. Mara Olekalns & Christopher Horan & Philip Smith, 2014. "Maybe It’s Right, Maybe It’s Wrong: Structural and Social Determinants of Deception in Negotiation," Journal of Business Ethics, Springer, vol. 122(1), pages 89-102, June.
    18. K. Michele Kacmar & Reginald Tucker, 2016. "The Moderating Effect of Supervisor’s Behavioral Integrity on the Relationship between Regulatory Focus and Impression Management," Journal of Business Ethics, Springer, vol. 135(1), pages 87-98, April.
    19. Long-Chuan Lu & Hsiu-Hua Chang & Alan Chang, 2015. "Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs," Journal of Business Ethics, Springer, vol. 127(1), pages 205-219, March.
    20. Rafi M. M. I. Chowdhury, 2018. "Religiosity and Voluntary Simplicity: The Mediating Role of Spiritual Well-Being," Journal of Business Ethics, Springer, vol. 152(1), pages 149-174, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:110:y:2012:i:1:p:61-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.