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Purchasing Counterfeits and Citizenship: Public Service Motivation Matters

Author

Listed:
  • Kwangho Jung

    (Korea Institute of Public Affairs, Institute of Information Knowledge and Policy, Graduate School of Public Administration, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea)

  • Seung-Hee Lee

    (Fashion Design and Merchandising, Southern Illinois University, 311 Quigley Hall, Carbondale, IL 62901, USA)

  • Jane Workman

    (Fashion Design and Merchandising, Southern Illinois University, 311 Quigley Hall, Carbondale, IL 62901, USA)

Abstract

The purpose of this study was to examine how consumers’ public service motivation (PSM) is related to ethical consumption behaviors and how past experience of unethical behavior can reduce the impact of PSM on ethical consumer behaviors. A nationally representative sample from South Korea was used to explore how PSM influences willingness to purchase fashion counterfeits and how the impact of PSM differs for those with and without past experience buying fashion counterfeits. Higher PSM was associated with less willingness to buy counterfeits. Past experience buying counterfeits was associated with greater willingness to buy counterfeits. Past experience buying counterfeits intervened between the impact of PSM and willingness to buy counterfeits such that the impact of PSM was weakened.

Suggested Citation

  • Kwangho Jung & Seung-Hee Lee & Jane Workman, 2018. "Purchasing Counterfeits and Citizenship: Public Service Motivation Matters," Sustainability, MDPI, vol. 11(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2018:i:1:p:103-:d:193060
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    References listed on IDEAS

    as
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