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The Concept of Reputational Bliss

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  • Barry Mitnick
  • John Mahon

Abstract

A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,â€\x9D or “reputational bliss,â€\x9D is described, and a case developed for its utility and reasonableness as a criterion to apply to real world phenomena. The paper discusses some behavioral patterns under alternative moral positions taken by observers and the firm, critiques some alternative moral principles, and considers some dynamics of moving toward, defending and maintaining, and breaching or breaking reputational bliss. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Barry Mitnick & John Mahon, 2007. "The Concept of Reputational Bliss," Journal of Business Ethics, Springer, vol. 72(4), pages 323-333, June.
    • Handle: RePEc:kap:jbuset:v:72:y:2007:i:4:p:323-333
    DOI: 10.1007/s10551-006-9173-7
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    References listed on IDEAS

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    1. Michael C. Jensen, 2010. "Value Maximization, Stakeholder Theory, and the Corporate Objective Function," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(1), pages 32-42, January.
    2. Logsdon, Jeanne M. & Wood, Donna J., 2002. "Business Citizenship: From Domestic to Global Level of Analysis," Business Ethics Quarterly, Cambridge University Press, vol. 12(2), pages 155-187, April.
    3. Mitnick, Barry M., 1981. "The strategic uses of regulation -- And deregulation," Business Horizons, Elsevier, vol. 24(2), pages 71-83.
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    Cited by:

    1. Ricardo Leiva & Ignacio Ferrero & Reyes Calderón, 2014. "Corporate Reputation and Corporate Ethics: Looking Good or Doing Well," Faculty Working Papers 05/14, School of Economics and Business Administration, University of Navarra.
    2. Enrico Gonnella & Lucia Talarico, 2023. "The Reputation Factor in the Valuation of Startups," International Business Research, Canadian Center of Science and Education, vol. 16(7), pages 1-56, July.
    3. Agus Salim, 2018. "Factors Affecting the Consumers\' Willingness to Claim Product Replacement," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 348-361.
    4. Ricardo Leiva & Ignacio Ferrero & Reyes Calderón, 2016. "Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 299-315, November.
    5. Frances Chua & Asheq Rahman, 2011. "Institutional Pressures and Ethical Reckoning by Business Corporations," Journal of Business Ethics, Springer, vol. 98(2), pages 307-329, January.
    6. Agus Salim, 2018. "Factors Affecting the Consumers\' Willingness to Claim Product Replacement," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 348-361.
    7. Carole L. Jurkiewicz & Robert A. Giacalone, 2016. "Organizational Determinants of Ethical Dysfunctionality," Journal of Business Ethics, Springer, vol. 136(1), pages 1-12, June.

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