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Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility

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  • Ricardo Leiva

    (Universidad de Los Andes)

  • Ignacio Ferrero

    (University of Navarra)

  • Reyes Calderón

    (University of Navarra)

Abstract

Among other reasons, corporate reputation (CR) has become a crucial management topic due to the last global financial and economic crisis and the increasing number of corporate scandals. Given its interdisciplinary character and intangible nature, CR has been a prominent issue in many disciplines, but its presence in the business ethics field has been considered scarce although it had not been measured properly, until now. With this paper, we measure the relevance of the corporate reputation construct in the business ethics field through a bibliometric analysis of the top business ethics journals over a recent 10-year period. The bibliometric analysis allowed us (a) to weigh exactly the prominence of the CR construct in the business ethics field, (b) to count the most referenced authors in the discipline, and (c) to rank the most influential papers and books dealing with the corporate reputation construct in this field. It also permitted us to conclude that the corporate social responsibility construct was the most repeated proxy of corporate reputation in business ethics, implying that for the business scholars the consequence of acting well should be and is supposed to be a good and positive evaluation by stakeholders. Other implications and comparisons with the treatment of the corporate reputation construct in the overall business literature are discussed.

Suggested Citation

  • Ricardo Leiva & Ignacio Ferrero & Reyes Calderón, 2016. "Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 299-315, November.
    • Handle: RePEc:pal:crepre:v:19:y:2016:i:4:d:10.1057_s41299-016-0008-x
    DOI: 10.1057/s41299-016-0008-x
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    References listed on IDEAS

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    2. Waris Ali & Yu Danni & Badar Latif & Rehana Kouser & Saleh Baqader, 2021. "Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    3. Eman Ismail & Yasser Tawfik Halim & Mohamed Samy EL-Deeb, 2023. "Corporate reputation and shareholder investment: a study of Egypt's tourism listed companies," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
    4. Muhammad Usman Shah & Muhammad Farooq Jan, 2021. "Connecting Corporate Social Responsibility (CSR) to Customer Loyalty: A Mediation Analysis in Hoteling Industry of Pakistan," SAGE Open, , vol. 11(4), pages 21582440211, December.
    5. Alexander Kruggel & Victor Tiberius & Manuela Fabro, 2020. "Corporate Citizenship: Structuring the Research Field," Sustainability, MDPI, vol. 12(13), pages 1-19, June.
    6. Fahad Alam & Qing Yang & Yapa Mahinda Bandara & Nisar Ahmad & Option Takunda Chiwaridzo, 2024. "The nexus between corporate social responsibility of airports and passenger satisfaction: A cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2454-2473, May.
    7. Ruichen Ma, 2023. "The sustainable development trend in environmental, social, and governance issues and stakeholder engagement: Evidence from mergers and acquisitions in China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3159-3173, November.
    8. Xiaomeng Chen & Xiao Liang & Hai Wu, 2023. "Cross-Border Mergers and Acquisitions and CSR Performance: Evidence from China," Journal of Business Ethics, Springer, vol. 183(1), pages 255-288, February.
    9. Ali, Mazhar & Ahmed, Masood, 2018. "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper 84352, University Library of Munich, Germany.
    10. Yohanes Michael Christanto & Singgih Santoso, 2022. "The influence of service quality, corporate image, and customer satisfaction on customer loyalty in banking sector in Yogyakarta," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(7), pages 09-16, October.

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