IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v192y2024i1d10.1007_s10551-023-05494-x.html
   My bibliography  Save this article

From Passive to Active: The Positive Spillover of Required Employee Green Behavior on Green Advocacy

Author

Listed:
  • Shujie Zhang

    (Shandong Normal University)

  • Shuang Ren

    (Queen’s University Belfast)

  • Guiyao Tang

    (Shandong University)

Abstract

This research investigates whether required employee green behavior can spill over to a proactive form of green behavior termed green advocacy. Drawing on self-perception theory, we theorize and test a moderated mediation model in which required employee green behavior is positively associated with green advocacy via the mediation of pro-environmental self-identity, with the strength of such association contingent upon employee moral identity. Data collected in three waves from 297 employees at a large manufacturing firm in China provide support for the research model. Results show that pro-environmental self-identity explains the positive association between required employee green behavior and green advocacy and that its mediating role is stronger when moral identity is higher (vs. lower). This study advances workplace green behavior research by identifying a novel psychological path and extending knowledge about a boundary condition.

Suggested Citation

  • Shujie Zhang & Shuang Ren & Guiyao Tang, 2024. "From Passive to Active: The Positive Spillover of Required Employee Green Behavior on Green Advocacy," Journal of Business Ethics, Springer, vol. 192(1), pages 57-76, June.
    • Handle: RePEc:kap:jbuset:v:192:y:2024:i:1:d:10.1007_s10551-023-05494-x
    DOI: 10.1007/s10551-023-05494-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-023-05494-x
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-023-05494-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Tiefenbeck, Verena & Staake, Thorsten & Roth, Kurt & Sachs, Olga, 2013. "For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign," Energy Policy, Elsevier, vol. 57(C), pages 160-171.
    2. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    3. Gergely Nyilasy & Harsha Gangadharbatla & Angela Paladino, 2014. "Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions," Journal of Business Ethics, Springer, vol. 125(4), pages 693-707, December.
    4. Olivier Boiral, 2009. "Greening the Corporation Through Organizational Citizenship Behaviors," Journal of Business Ethics, Springer, vol. 87(2), pages 221-236, June.
    5. Daniel Holland & Chad Albrecht, 2013. "The Worldwide Academic Field of Business Ethics: Scholars’ Perceptions of the Most Important Issues," Journal of Business Ethics, Springer, vol. 117(4), pages 777-788, November.
    6. Pascal Paillé & Jorge Humberto Mejía-Morelos & Anne Marché-Paillé & Chih Chieh Chen & Yang Chen, 2016. "Corporate Greening, Exchange Process Among Co-workers, and Ethics of Care: An Empirical Study on the Determinants of Pro-environmental Behaviors at Coworkers-Level," Journal of Business Ethics, Springer, vol. 136(3), pages 655-673, July.
    7. Yang Chen & Guiyao Tang & Jiafei Jin & Ji Li & Pascal Paillé, 2015. "Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality," Journal of Business Ethics, Springer, vol. 127(2), pages 479-500, March.
    8. Noushi Rahman & Corinne Post, 2012. "Measurement Issues in Environmental Corporate Social Responsibility (ECSR): Toward a Transparent, Reliable, and Construct Valid Instrument," Journal of Business Ethics, Springer, vol. 105(3), pages 307-319, February.
    9. Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried, 2008. "Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 46-55.
    10. Qing Tian & Jennifer L. Robertson, 2019. "How and When Does Perceived CSR Affect Employees’ Engagement in Voluntary Pro-environmental Behavior?," Journal of Business Ethics, Springer, vol. 155(2), pages 399-412, March.
    11. Herman Aguinis & Jeffrey R. Edwards, 2014. "Methodological Wishes for the Next Decade and How to Make Wishes Come True," Journal of Management Studies, Wiley Blackwell, vol. 51(1), pages 143-174, January.
    12. Cook, A. J. & Kerr, G. N. & Moore, K., 2002. "Attitudes and intentions towards purchasing GM food," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 557-572, October.
    13. Paul Shum & Sharon Yam, 2011. "Ethics and Law: Guiding the Invisible Hand to Correct Corporate Social Responsibility Externalities," Journal of Business Ethics, Springer, vol. 98(4), pages 549-571, February.
    14. Jean-Pascal Gond & Assâad El Akremi & Valérie Swaen & Nishat Babu, 2017. "The psychological microfoundations of corporate social responsibility: A person-centric systematic review," Post-Print halshs-01698534, HAL.
    15. Thomas Birtch & Flora Chiang, 2014. "The Influence of Business School’s Ethical Climate on Students’ Unethical Behavior," Journal of Business Ethics, Springer, vol. 123(2), pages 283-294, August.
    16. Bilal Khalid & Khurram Shahzad & Muhammad Qaiser Shafi & Pascal Paille, 2022. "Predicting required and voluntary employee green behavior using the theory of planned behavior," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1300-1314, September.
    17. Murtagh, Niamh & Nati, Michele & Headley, William R. & Gatersleben, Birgitta & Gluhak, Alexander & Imran, Muhammad Ali & Uzzell, David, 2013. "Individual energy use and feedback in an office setting: A field trial," Energy Policy, Elsevier, vol. 62(C), pages 717-728.
    18. Constantinos N. Leonidou & Dionysis Skarmeas, 2017. "Gray Shades of Green: Causes and Consequences of Green Skepticism," Journal of Business Ethics, Springer, vol. 144(2), pages 401-415, August.
    19. Dermody, Janine & Koenig-Lewis, Nicole & Zhao, Anita Lifen & Hanmer-Lloyd, Stuart, 2018. "Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland," Journal of Business Research, Elsevier, vol. 86(C), pages 333-343.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jennifer L. Robertson & A. Wren Montgomery & Timur Ozbilir, 2023. "Employees' response to corporate greenwashing," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4015-4027, November.
    2. Lingyun Mi & Xuejiao Wang & Ting Xu & Hongwei Chen & Jiali Han & Lijie Qiao, 2024. "Benevolent and authoritarian: How paternalistic leadership promotes employee green behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 2651-2668, May.
    3. Domingo Gil-Giménez & Gladys Rolo-González & Ernesto Suárez & Gabriel Muinos, 2021. "The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
    4. Li Yu & Weiwei Wu, 2024. "The impact of perceived environmental corporate social responsibility on idea generation and idea implementation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    5. Adrian Lehr & Marion Büttgen & Silke Bartsch, 2021. "Don’t Jump on the Bandwagon: Negative Effects of Sharewashing," Schmalenbach Journal of Business Research, Springer, vol. 73(1), pages 75-123, March.
    6. Claudia Arias & Carlos A. Trujillo, 2020. "Perceived Consumer Effectiveness as A Trigger of Behavioral Spillover Effects: A path towards Recycling," Sustainability, MDPI, vol. 12(11), pages 1-17, May.
    7. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2022. "How and when does perceived greenwashing affect employees' job performance? Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1722-1735, September.
    8. Cattaneo, Cristina & D’Adda, Giovanna & Tavoni, Massimo & Bonan, Jacopo, 2019. "Can We Make Social Information Programs More Effective? The Role of Identity and Values," RFF Working Paper Series 19-21, Resources for the Future.
    9. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    10. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental managemen," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    11. Saskia Crucke & Marie Servaes & Tom Kluijtmans & Shana Mertens & Eveline Schollaert, 2022. "Linking environmentally‐specific transformational leadership and employees' green advocacy: The influence of leadership integrity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 406-420, March.
    12. Panzone, Luca A. & Ulph, Alistair & Zizzo, Daniel John & Hilton, Denis & Clear, Adrian, 2021. "The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    13. Chad M. Baum & Christian Gross, 2017. "Sustainability policy as if people mattered: developing a framework for environmentally significant behavioral change," Journal of Bioeconomics, Springer, vol. 19(1), pages 53-95, April.
    14. Irmela Fritzi Koch-Bayram & Torsten Biemann, 2024. "How Corporate Social (Ir)Responsibility Influences Employees’ Private Prosocial Behavior: An Experimental Study," Journal of Business Ethics, Springer, vol. 194(1), pages 103-118, September.
    15. Rehana Anwar & Jaleel A. Malik, 2020. "When Does Corporate Social Responsibility Disclosure Affect Investment Efficiency? A New Answer to an Old Question," SAGE Open, , vol. 10(2), pages 21582440209, June.
    16. Lim, Xin-Jean & Cheah, Jun-Hwa & Ngo, Liem Viet & Chan, Kara & Ting, Hiram, 2023. "How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    17. Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
    18. Hong Tian & Xinyu Liu, 2022. "Pro-Environmental Behavior Research: Theoretical Progress and Future Directions," IJERPH, MDPI, vol. 19(11), pages 1-16, May.
    19. Andrea Kim & Youngsang Kim & Kyongji Han, 2019. "A Cross Level Investigation on the Linkage Between Job Satisfaction and Voluntary Workplace Green Behavior," Journal of Business Ethics, Springer, vol. 159(4), pages 1199-1214, November.
    20. Vera Ferrón‐Vílchez & Jesus Valero‐Gil & Inés Suárez‐Perales, 2021. "How does greenwashing influence managers' decision‐making? An experimental approach under stakeholder view," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 860-880, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:192:y:2024:i:1:d:10.1007_s10551-023-05494-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.