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Predicting required and voluntary employee green behavior using the theory of planned behavior

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  • Bilal Khalid
  • Khurram Shahzad
  • Muhammad Qaiser Shafi
  • Pascal Paille

Abstract

Employee green behavior research has not focused on its holistic examination from the perspective of the environmental theory of planned behavior and bridging of green intention–behavior gap. This study examines the impact of employee green attitude, green subjective norms, and green perceived behavioral control on both required (in‐role) and voluntary (extra‐role) employee green behavior through green behavioral intention. The moderating role of perceived organizational support toward the environment has also been examined in the intention–behavior relationship. Multisource data was collected from 720 employees and their 72 supervisors in three time‐lags and was analyzed through structural equation modeling. Results show that employee green attitude, green subjective norm, and green perceived behavioral control positively influence employees' both required and voluntary green behavior indirectly through their green behavioral intention. Also, perceived organizational support toward the environment strengthens the positive effect of employee green behavioral intention on their required and voluntary green behavior.

Suggested Citation

  • Bilal Khalid & Khurram Shahzad & Muhammad Qaiser Shafi & Pascal Paille, 2022. "Predicting required and voluntary employee green behavior using the theory of planned behavior," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1300-1314, September.
    • Handle: RePEc:wly:corsem:v:29:y:2022:i:5:p:1300-1314
    DOI: 10.1002/csr.2270
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    References listed on IDEAS

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    1. Lingyun Mi & Xuejiao Wang & Ting Xu & Hongwei Chen & Jiali Han & Lijie Qiao, 2024. "Benevolent and authoritarian: How paternalistic leadership promotes employee green behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 2651-2668, May.
    2. Shujie Zhang & Shuang Ren & Guiyao Tang, 2024. "From Passive to Active: The Positive Spillover of Required Employee Green Behavior on Green Advocacy," Journal of Business Ethics, Springer, vol. 192(1), pages 57-76, June.
    3. Agus Sugiarto & Cheng-Wen Lee & Andrian Dolfriandra Huruta & Christine Dewi & Abbott Po Shun Chen, 2022. "Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory," Sustainability, MDPI, vol. 14(23), pages 1-17, December.
    4. Fatima Riyaz KHATEEB & Talia NABI, 2023. "GREEN HUMAN RESOURCE MANAGEMENT: A REVIEW OF TWO DECADES OF RESEARCh," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(2), pages 43-64, June.
    5. Olawole Fawehinmi & Mohd Yusoff Yusliza & Muhammad Imran Tanveer & Mohammed Sani Abdullahi, 2024. "Influence of green human resource management on employee green behavior: The sequential mediating effect of perceived behavioral control and attitude toward corporate environmental policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2514-2536, May.
    6. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental managemen," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    7. Yueru Ma & Yefan Teng & Bowen Yan, 2024. "Bring more than green? The impact of green human resource management on hospitality employees' organizational citizenship behaviors," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2537-2556, May.
    8. Dawei Wang & Li Wang & Chongyu Sun & Dan Wu & Wenxu Mao & Yixin Hu, 2023. "The relationship between perceived corporate environmental responsibility and employees' pro‐environmental behavior: A moderated serial mediation model," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2606-2622, September.

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