The Ethics of Marketing to Vulnerable Populations
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DOI: 10.1007/s10551-012-1476-2
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References listed on IDEAS
- Shlomo Sher, 2011. "A Framework for Assessing Immorally Manipulative Marketing Tactics," Journal of Business Ethics, Springer, vol. 102(1), pages 97-118, August.
- Brenkert, George G., 1998. "Marketing and the Vulnerable," Business Ethics Quarterly, Cambridge University Press, vol. 8(S1), pages 7-20, January.
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Cited by:
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- Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
- Ahmed H. Alsharif & Nor Zafir Md Salleh & Alharthi Rami Hashem E & Ahmad Khraiwish & Lennora Putit & Lily Suriani Mohd Arif, 2023. "Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers," Sustainability, MDPI, vol. 15(5), pages 1-27, March.
- Thompson, Alex & Stringfellow, Lindsay & Maclean, Mairi & Nazzal, Amal, 2021. "Ethical considerations and challenges for using digital ethnography to research vulnerable populations," Journal of Business Research, Elsevier, vol. 124(C), pages 676-683.
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Keywords
Ethics; Marketing; Vulnerability; Market clients; Exploitation; Consumer interests;All these keywords.
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