Merck and Vioxx: An Examination of an Ethical Decision-Making Model
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DOI: 10.1007/s10551-006-9302-3
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- DiMasi, Joseph A. & Hansen, Ronald W. & Grabowski, Henry G., 2003. "The price of innovation: new estimates of drug development costs," Journal of Health Economics, Elsevier, vol. 22(2), pages 151-185, March.
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- Matthew W. Rutherford & Paul F. Buller & J. Michael Stebbins, 2009. "Ethical Considerations of the Legitimacy Lie," Entrepreneurship Theory and Practice, , vol. 33(4), pages 949-964, July.
- Breeda Comyns & Elizabeth Franklin-Johnson, 2018. "Corporate Reputation and Collective Crises: A Theoretical Development Using the Case of Rana Plaza," Journal of Business Ethics, Springer, vol. 150(1), pages 159-183, June.
- Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
- Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
- Davide Secchi, 2009. "The Cognitive Side of Social Responsibility," Journal of Business Ethics, Springer, vol. 88(3), pages 565-581, September.
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Keywords
Merck; Vioxx; ethical marketing decision-making; models of ethical marketing;All these keywords.
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