Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
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DOI: 10.1016/j.bushor.2015.06.002
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References listed on IDEAS
- Swanepoel, Celeste & Lye, Ashley & Rugimbana, Robert, 2009. "Virally inspired: A review of the theory of viral stealth marketing," Australasian marketing journal, Elsevier, vol. 17(1), pages 9-15.
- Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
- Andy Wible, 2011. "It’s All on Sale: Marketing Ethics and the Perpetually Fooled," Journal of Business Ethics, Springer, vol. 99(1), pages 17-21, February.
- Roy, Abhijit & Chattopadhyay, Satya P., 2010. "Stealth marketing as a strategy," Business Horizons, Elsevier, vol. 53(1), pages 69-79, January.
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Cited by:
- Fedorenko, Ivan & Berthon, Pierre & Edelman, Linda, 2023. "Top secret: Integrating 20 years of research on secrecy," Technovation, Elsevier, vol. 123(C).
- Berthon, Pierre & Chohan, Raeesah & Pehlivan, Ekin & Rabinovich, Tamara, 2022. "Fixing fake news: Understanding and managing the marketer-consumer information echosystem," Business Horizons, Elsevier, vol. 65(6), pages 729-738.
- Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
- Weiquan Wang & May Wang, 2019. "Effects of Sponsorship Disclosure on Perceived Integrity of Biased Recommendation Agents: Psychological Contract Violation and Knowledge-Based Trust Perspectives," Information Systems Research, INFORMS, vol. 30(2), pages 507-522, June.
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Keywords
Secrets; Duplicity; Stealth marketing; Undercover marketing; Disclosure; Ethics;All these keywords.
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