The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
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DOI: 10.1007/s10551-015-2595-3
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Citations
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Cited by:
- Keval Amin & Erica Harris, 2022. "The Effect of Investor Sentiment on Nonprofit Donations," Journal of Business Ethics, Springer, vol. 175(2), pages 427-450, January.
- Dang, Canh Thien & Owens, Trudy, 2024. "Non-governmental organizations’ motivation to diversify:: self-interest or operation-related? Evidence from Uganda," LSE Research Online Documents on Economics 120200, London School of Economics and Political Science, LSE Library.
- Canh Thien Dang & Trudy Owens, 2024. "Non-governmental organizations’ motivation to diversify: self-interest or operation-related? Evidence from Uganda," Oxford Economic Papers, Oxford University Press, vol. 76(2), pages 561-584.
- Abas Mirzaei & Cynthia M. Webster & Helen Siuki, 2021. "Exploring brand purpose dimensions for non-profit organizations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 186-198, March.
- Michael Chrissos Anestis & Ioanna Karantza & Costas Assimakopoulos & Sotirios Vlachakis, 2022. "Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 555-574, September.
- Ling Zheng & Yunxia Zhu & Ruochen Jiang, 2019. "The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective," Journal of Business Ethics, Springer, vol. 156(2), pages 439-454, May.
- Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le, 2022. "What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 835-859, December.
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Keywords
Social exchange theory; Nonprofit organization; Blood donation; Monetary incentives;All these keywords.
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