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Intervention Strategies and the Diffusion of Collective Behavior

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This paper examines the intervention strategies for the diffusion of collective behavior, such as promoting innovation adoption and repressing a strike. An intervention strategy refers to controlling the behaviors of a small number of individuals in terms of their social or personal attributes, including connectivity (i.e., the number of social ties one holds), motivation (i.e., an individual’s intrinsic cost–benefit judgment on behavior change), and sensitivity (i.e., the degree to which one follows others). Extensive agent-based simulations demonstrate that the optimal strategy fundamentally depends on the goal and time of intervention. Moreover, the nature of the social network (determined by homophily type and level) moderates the effectiveness of a strategy. These results have substantial implications for the design and evaluation of intervention programs.

Suggested Citation

  • Hai-hua Hu & Jun Lin & Wen-tian Cui, 2015. "Intervention Strategies and the Diffusion of Collective Behavior," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 18(3), pages 1-16.
    • Handle: RePEc:jas:jasssj:2014-49-5
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    1. Kent D. Miller & Frances Fabian & Shu‐Jou Lin, 2009. "Strategies for online communities," Strategic Management Journal, Wiley Blackwell, vol. 30(3), pages 305-322, March.
    2. David A. Siegel, 2009. "Social Networks and Collective Action," American Journal of Political Science, John Wiley & Sons, vol. 53(1), pages 122-138, January.
    3. Hazhir Rahmandad & John Sterman, 2008. "Heterogeneity and Network Structure in the Dynamics of Diffusion: Comparing Agent-Based and Differential Equation Models," Management Science, INFORMS, vol. 54(5), pages 998-1014, May.
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    1. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
    2. Ahmadreza Asgharpourmasouleh & Atiye Sadeghi & Ali Yousofi, 2017. "A Grounded Agent-Based Model of Common Good Production in a Residential Complex: Applying Artificial Experiments," SAGE Open, , vol. 7(4), pages 21582440177, October.
    3. Wolfram Elsner, 2019. "Policy and state in complexity economics," Chapters, in: Nikolaos Karagiannis & John E. King (ed.), A Modern Guide to State Intervention, chapter 1, pages 13-48, Edward Elgar Publishing.

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