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Destination Images For Marketing Sustainable Tourism Destinations

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  • Yuan Yuan Liu

Abstract

Sustainable tourism development has been adequately studied by researchers while sustainable tourism destinations are still a blur picture in practice. As destination image is a core element in effective destination marketing, conveying the image of sustainable tourism destinations becomes important for marketing practice. This study aims at exploring the main ideas and concepts for sustainable tourism destinations thus providing a framework to present the dimensions, focus, attributes, and potential images of sustainable tourism destinations. The framework will create a tool to examine well-developed destination images so as to promote effective destination marketing for sustainable tourism destinations.

Suggested Citation

  • Yuan Yuan Liu, 2017. "Destination Images For Marketing Sustainable Tourism Destinations," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 11(1), pages 520-525.
    • Handle: RePEc:isp:journl:v:11:y:2017:i:1:p:520-525
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    File URL: https://www.scientific-publications.net/get/1000025/1512746378688958.pdf
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    References listed on IDEAS

    as
    1. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    2. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    3. Edmund A. Spindler, 2013. "The History of Sustainability The Origins and Effects of a Popular Concept," Springer Books, in: Ian Jenkins & Roland Schröder (ed.), Sustainability in Tourism, edition 127, pages 9-31, Springer.
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    Cited by:

    1. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    2. Abunawas Tjaija & Muhammad Nur Ali & Fadhliah & Effendy, 2022. "Development Strategy of Palu Bay Marine of Sustainable Tourism with the A'WOT Hybrid Method," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, January.

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    More about this item

    Keywords

    destination marketing; destination image; sustainable tourism destinations; pull factors;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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