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Assessing the regional impact based on destination image

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  • Horváth, Zsuzsanna E.

Abstract

The region of Northern Hungary is historically rich in tangible and intangible heritage destinations such as fortresses, castles, and cultural routes. Former castles of the aristocracy, converted to four- and five-star hotels, are among the favourite tourist destinations in the region. Destination stakeholders of these attractions have a prime interest in designing and delivering a complex and memorable tourism experience that will attract more visitors and return visits. The responsibility of regional and local destination management lies in finding an appropriate mix of attractions and corresponding experiences, attracting visitors/guests and creating repeat patterns of return. The research, involving a sample of 360 castle hotel guests, and using Partial Least Squares structural equation path modelling, reveals significant correlation between historical interest, motivation, and perceived image, predicting guests’ perception of the entire region. Visitation patterns, together with geographical embeddedness, can be further explored to increase destination competitiveness.

Suggested Citation

  • Horváth, Zsuzsanna E., 2016. "Assessing the regional impact based on destination image," MPRA Paper 74506, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:74506
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    References listed on IDEAS

    as
    1. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    2. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    3. Assaker, Guy & Vinzi, Vincenzo Esposito & O’Connor, Peter, 2011. "Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model," Tourism Management, Elsevier, vol. 32(4), pages 890-901.
    4. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    historical heritage; destination experience; castle hotels; perceived image; regional impact; destination competitiveness;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • P25 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Urban, Rural, and Regional Economics
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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