IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/74506.html
   My bibliography  Save this paper

Assessing the regional impact based on destination image

Author

Listed:
  • Horváth, Zsuzsanna E.

Abstract

The region of Northern Hungary is historically rich in tangible and intangible heritage destinations such as fortresses, castles, and cultural routes. Former castles of the aristocracy, converted to four- and five-star hotels, are among the favourite tourist destinations in the region. Destination stakeholders of these attractions have a prime interest in designing and delivering a complex and memorable tourism experience that will attract more visitors and return visits. The responsibility of regional and local destination management lies in finding an appropriate mix of attractions and corresponding experiences, attracting visitors/guests and creating repeat patterns of return. The research, involving a sample of 360 castle hotel guests, and using Partial Least Squares structural equation path modelling, reveals significant correlation between historical interest, motivation, and perceived image, predicting guests’ perception of the entire region. Visitation patterns, together with geographical embeddedness, can be further explored to increase destination competitiveness.

Suggested Citation

  • Horváth, Zsuzsanna E., 2016. "Assessing the regional impact based on destination image," MPRA Paper 74506, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:74506
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/74506/1/MPRA_paper_74506.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    2. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    3. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    4. Assaker, Guy & Vinzi, Vincenzo Esposito & O’Connor, Peter, 2011. "Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model," Tourism Management, Elsevier, vol. 32(4), pages 890-901.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    2. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    3. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    4. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2014. "Destination brand experience and visitor behavior: Testing a scale in the tourism context," Annals of Tourism Research, Elsevier, vol. 48(C), pages 121-139.
    5. Yongjun Su & Junjie Xu & Marios Sotiriadis & Shiwei Shen, 2021. "Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
    6. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    7. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    8. Samuel Bates, 2021. "A Glance at Tourism Economics over the last decade [Coup d'œil sur l'Économie du Tourisme de la dernière décennie]," Post-Print hal-03263048, HAL.
    9. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    10. Andrea Králiková & Astrid Peruthová & Kateřina Ryglová, 2020. "Impact of Destination Image on Satisfaction and Loyalty," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(1), pages 199-209.
    11. Yunduk Jeong & Andrew Yu & Suk-Kyu Kim, 2019. "The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea," Sustainability, MDPI, vol. 12(1), pages 1-16, December.
    12. Baptista, Nuno & Matos, Nelson, 2018. "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 226-236.
    13. M. Belén Prados-Peña & M. Lourdes Gutiérrez-Carrillo & Salvador Del Barrio-García, 2019. "The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation," Sustainability, MDPI, vol. 11(13), pages 1-19, June.
    14. Quy Nguyen-Phuoc, Duy & Nguyen, Teron & Ngoc Su, Diep & Thi Le, Phuong & Oviedo-Trespalacios, Oscar, 2022. "How do social cues from other passengers affect word-of-mouth and intention to continue using bus services? A second-order SEM approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 302-320.
    15. Yuan Yuan Liu, 2017. "Destination Images For Marketing Sustainable Tourism Destinations," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 11(1), pages 520-525.
    16. Nguyen-Phuoc, Duy Q. & Phuong Tran, Anh Thi & Nguyen, Tiep Van & Le, Phuong Thi & Su, Diep Ngoc, 2021. "Investigating the complexity of perceived service quality and perceived safety and security in building loyalty among bus passengers in Vietnam – A PLS-SEM approach," Transport Policy, Elsevier, vol. 101(C), pages 162-173.
    17. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    18. Qu, Ying & Dong, Yinyin & Xiang, Guopeng, 2021. "Attachment-triggered attributes and destination revisit," Annals of Tourism Research, Elsevier, vol. 89(C).
    19. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Network position and tourism firms' co-branding practice," Journal of Business Research, Elsevier, vol. 68(8), pages 1667-1677.
    20. Nuria Recuero Virto & María Francisca Blasco López & Juan Antonio Mondejar, 2021. "Willingness to Pay More: The Quest for Superstar Museums," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 101-114.

    More about this item

    Keywords

    historical heritage; destination experience; castle hotels; perceived image; regional impact; destination competitiveness;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • P25 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Urban, Rural, and Regional Economics
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:74506. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.