IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i8p1667-1677.html
   My bibliography  Save this article

Network position and tourism firms' co-branding practice

Author

Listed:
  • Aarstad, Jarle
  • Ness, Håvard
  • Haugland, Sven A.

Abstract

The branding of tourism destinations has received increased attention, with scholars typically focusing at the regional level or on the customer demand side. This study takes the firm as its level of analysis and explores whether interfirm network position is related to the use of the destination brand as an explicit marketing strategy. Firms' use of the destination brand can be described as a co-branding strategy. We apply an unusual combination of survey and social network data across several tourism destinations. The results show that firms with interfirm ties to other central firms in the extended network (closeness centrality) co-brand with the destination brand, but we do not find a similar effect for firms with ties in the local network (degree centrality). The use of instrumental variables indicates that closeness centrality is a cause, and not an effect, of co-branding.

Suggested Citation

  • Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Network position and tourism firms' co-branding practice," Journal of Business Research, Elsevier, vol. 68(8), pages 1667-1677.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:8:p:1667-1677
    DOI: 10.1016/j.jbusres.2015.03.025
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315001393
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.03.025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hansen, Lars Peter, 1982. "Large Sample Properties of Generalized Method of Moments Estimators," Econometrica, Econometric Society, vol. 50(4), pages 1029-1054, July.
    2. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    3. Stock, James H & Wright, Jonathan H & Yogo, Motohiro, 2002. "A Survey of Weak Instruments and Weak Identification in Generalized Method of Moments," Journal of Business & Economic Statistics, American Statistical Association, vol. 20(4), pages 518-529, October.
    4. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    5. Håvard Ness, 2009. "Governance, Negotiations, and Alliance Dynamics: Explaining the Evolution of Relational Practice," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 451-480, May.
    6. Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
    7. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    8. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    9. Hanna, Sonya & Rowley, Jennifer, 2015. "Towards a model of the Place Brand Web," Tourism Management, Elsevier, vol. 48(C), pages 100-112.
    10. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    11. Christine M. Beckman & Pamela R. Haunschild & Damon J. Phillips, 2004. "Friends or Strangers? Firm-Specific Uncertainty, Market Uncertainty, and Network Partner Selection," Organization Science, INFORMS, vol. 15(3), pages 259-275, June.
    12. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Innovation, uncertainty, and inter-firm shortcut ties in a tourism destination context," Tourism Management, Elsevier, vol. 48(C), pages 354-361.
    13. García, Juan A. & Gómez, Mar & Molina, Arturo, 2012. "A destination-branding model: An empirical analysis based on stakeholders," Tourism Management, Elsevier, vol. 33(3), pages 646-661.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zach, Florian J. & Hill, T.L., 2017. "Network, knowledge and relationship impacts on innovation in tourism destinations," Tourism Management, Elsevier, vol. 62(C), pages 196-207.
    2. Pan, Wenhui & Zhao, Pengwei & Qin, Chunxiu & Ding, Xianfeng, 2020. "How do new members affect the relationship between principal investigator’s network position and academic output of granted funds?," Evaluation and Program Planning, Elsevier, vol. 78(C).
    3. Zhang, Yi & Wu, Mengjia & Miao, Wen & Huang, Lu & Lu, Jie, 2021. "Bi-layer network analytics: A methodology for characterizing emerging general-purpose technologies," Journal of Informetrics, Elsevier, vol. 15(4).
    4. Haifeng Wang & Longwei Tian & Yuan Li, 2019. "A tale of two cultures: Social networks and competitive advantage," Asia Pacific Journal of Management, Springer, vol. 36(2), pages 321-347, June.
    5. Liu, Bing & Huang, Songshan (Sam) & Fu, Hui, 2017. "An application of network analysis on tourist attractions: The case of Xinjiang, China," Tourism Management, Elsevier, vol. 58(C), pages 132-141.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    2. Eunhye Grace Kim & Deepak Chhabra & Dallen J. Timothy, 2022. "Towards a Creative MICE Tourism Destination Branding Model: Integrating Heritage Tourism in New Orleans, USA," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    3. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    4. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Innovation, uncertainty, and inter-firm shortcut ties in a tourism destination context," Tourism Management, Elsevier, vol. 48(C), pages 354-361.
    5. Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    6. Esen ŞAHİN & Melis ATTAR & Aboobakr NIAVAND, 2020. "The Influence of Advertising on Brand Equity of Chabahar Free Zone Tourism Destination (Iran)," Istanbul Management Journal, Istanbul University Business School, vol. 0(88), pages 21-55, June.
    7. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    8. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    9. Hillebrand, Eric & Schnabl, Gunther & Ulu, Yasemin, 2009. "Japanese foreign exchange intervention and the yen-to-dollar exchange rate: A simultaneous equations approach using realized volatility," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 19(3), pages 490-505, July.
    10. Doko Tchatoka, Firmin Sabro, 2012. "Specification Tests with Weak and Invalid Instruments," MPRA Paper 40185, University Library of Munich, Germany.
    11. Desbordes, Rodolphe & Vicard, Vincent, 2009. "Foreign direct investment and bilateral investment treaties: An international political perspective," Journal of Comparative Economics, Elsevier, vol. 37(3), pages 372-386, September.
    12. Frank Kleibergen, 2004. "Expansions of GMM statistics that indicate their properties under weak and/or many instruments and the bootstrap," Econometric Society 2004 North American Summer Meetings 408, Econometric Society.
    13. Masakatsu Okubo, 2011. "The Intertemporal Elasticity of Substitution: An Analysis Based on Japanese Data," Economica, London School of Economics and Political Science, vol. 78(310), pages 367-390, April.
    14. Xu Cheng & Winston Wei Dou & Zhipeng Liao, 2022. "Macro‐Finance Decoupling: Robust Evaluations of Macro Asset Pricing Models," Econometrica, Econometric Society, vol. 90(2), pages 685-713, March.
    15. Szafranek, Karol, 2017. "Flattening of the New Keynesian Phillips curve: Evidence for an emerging, small open economy," Economic Modelling, Elsevier, vol. 63(C), pages 334-348.
    16. Mohammad Reza Farzanegan & Hassan F. Gholipour & Mostafa Javadian, 2023. "Air pollution and internal migration: evidence from an Iranian household survey," Empirical Economics, Springer, vol. 64(1), pages 223-247, January.
    17. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    18. Christopher F Baum & Mark E. Schaffer & Steven Stillman, 2007. "Enhanced routines for instrumental variables/generalized method of moments estimation and testing," Stata Journal, StataCorp LP, vol. 7(4), pages 465-506, December.
    19. Adam Hale Shapiro, 2008. "Estimating the New Keynesian Phillips Curve: A Vertical Production Chain Approach," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 40(4), pages 627-666, June.
    20. Guilhem Bascle, 2008. "Controlling for endogeneity with instrumental variables in strategic management research," Post-Print hal-00576795, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:8:p:1667-1677. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.