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Patterns of Protecting Both Technological and Nontechnological Innovation for Service Offerings: Case of the Video-Game Industry

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  • Mario Corona

    (Department of Industrial Engineering, Ajou University, Suwon 16499, Republic of Korea)

  • Youngjung Geum

    (Department of Industrial and Systems Engineering, Seoul National University of Science and Technology, Seoul 01811, Republic of Korea)

  • Sungjoo Lee

    (Department of Industrial Engineering, Ajou University, Suwon 16499, Republic of Korea)

Abstract

Service innovation involves both technological and nontechnological aspects, which need to be protected as intellectual property. Thus, it is worth analyzing patents and trademarks at the same time to examine innovation-protection mechanisms considering that not only patents but also trademarks can play a significant role in protecting different aspects of innovation. In response, this paper focuses on the usage of trademarks and suggests hybrid intellectual property strategies to integrate patents and trademarks to understand the characteristics of innovation strategy—the patterns of innovation protection. We employed the United States Patent and Trademark Office database and conducted a sector-level and firm-level analysis. As a case study, we focused on the game industry, in which both patents and trademarks are considered the key drivers for innovation.

Suggested Citation

  • Mario Corona & Youngjung Geum & Sungjoo Lee, 2017. "Patterns of Protecting Both Technological and Nontechnological Innovation for Service Offerings: Case of the Video-Game Industry," Service Science, INFORMS, vol. 9(3), pages 192-204, September.
    • Handle: RePEc:inm:orserv:v:9:y:2017:i:3:p:192-204
    DOI: 10.1287/serv.2017.0174
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    References listed on IDEAS

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    1. Hurmelinna-Laukkanen, Pia & Yang, Jialei, 2022. "Distinguishing between appropriability and appropriation: A systematic review and a renewed conceptual framing," Research Policy, Elsevier, vol. 51(1).

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