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Trademarks as an Indicator of Innovation and Industrial Change

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  • Sandro Mendonça
  • Tiago Santos Pereira
  • Manuel Mira Godinho

Abstract

As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a complementary indicator in the portfolio of available empirical tools of innovation studies and industrial dynamics. Our empirical exploration is based on a study of Community Trade Marks, an intellectual property right granted in the European Union, and draws on recent research on trademarking trends in Portugal. Quantitative as well as qualitative data, including survey data from a representative sample of Portuguese manufacturing and services firms, are used to identify the advantages and limitations of this indicator.

Suggested Citation

  • Sandro Mendonça & Tiago Santos Pereira & Manuel Mira Godinho, 2004. "Trademarks as an Indicator of Innovation and Industrial Change," LEM Papers Series 2004/15, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    • Handle: RePEc:ssa:lemwps:2004/15
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    References listed on IDEAS

    as
    1. Ulrich Schmoch, 2003. "Service marks as novel innovation indicator," Research Evaluation, Oxford University Press, vol. 12(2), pages 149-156, August.
    2. repec:fth:harver:1473 is not listed on IDEAS
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    5. Ove Granstrand, 1999. "The Economics and Management of Intellectual Property," Books, Edward Elgar Publishing, number 1651.
    6. Richard C. Levin & Alvin K. Klevorick & Richard R. Nelson & Sidney G. Winter, 1987. "Appropriating the Returns from Industrial Research and Development," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 18(3, Specia), pages 783-832.
    7. Godin, Benoit, 2003. "The emergence of S&T indicators: why did governments supplement statistics with indicators?," Research Policy, Elsevier, vol. 32(4), pages 679-691, April.
    8. Zvi Griliches, 1998. "Patent Statistics as Economic Indicators: A Survey," NBER Chapters, in: R&D and Productivity: The Econometric Evidence, pages 287-343, National Bureau of Economic Research, Inc.
    9. Wesley M. Cohen & Richard R. Nelson & John P. Walsh, 2000. "Protecting Their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not)," NBER Working Papers 7552, National Bureau of Economic Research, Inc.
    10. Smith, Keith, 2002. "What is the 'Knowledge Economy'? Knowledge Intensity and Distributed Knowledge Bases," UNU-INTECH Discussion Paper Series 2002-06, United Nations University - INTECH.
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    More about this item

    Keywords

    Indicators; Trademarks; Innovation; Industrial Dynamics;
    All these keywords.

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    1. Socio-Economics of Innovation

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