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Trade marks: complementary to patents

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  • Rujas, Javier

Abstract

The way in which trade marks can reinforce the protection provided to patented goods, and in a sense prolong the protection originally provided by the patents, hence contributing to the financial return obtained on the patented inventions, is explained. The synergism between the patent and the trade mark protection which helps to establish the trade marks, and to create a relationship of trust between the producer and the consumer is explored. Also mentioned are some of the benefits offered by trade mark information in providing commercial insights to complement the information obtained from patents, together with an outline of the different ways in which trade marks can be registered in Europe.

Suggested Citation

  • Rujas, Javier, 1999. "Trade marks: complementary to patents," World Patent Information, Elsevier, vol. 21(1), pages 35-39, March.
    • Handle: RePEc:eee:worpat:v:21:y:1999:i:1:p:35-39
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    Citations

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    Cited by:

    1. Azomahou, Théophile T. & Diene, Mbaye, 2012. "Polarization patterns in economic development and innovation," Structural Change and Economic Dynamics, Elsevier, vol. 23(4), pages 421-436.
    2. Flikkema, M.J. & Man, A.P. de & Wolters, M.J.J., 2010. "New trademark registration as an indicator of innovation: results of an explorative study of Benelux trademark data," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    3. Mario Corona & Youngjung Geum & Sungjoo Lee, 2017. "Patterns of Protecting Both Technological and Nontechnological Innovation for Service Offerings: Case of the Video-Game Industry," Service Science, INFORMS, vol. 9(3), pages 192-204, September.
    4. Seip, Marcel & Castaldi, Carolina & Flikkema, Meindert & De Man, Ard-Pieter, 2018. "The timing of trademark application in innovation processes," Technovation, Elsevier, vol. 72, pages 34-45.
    5. Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
    6. Travis J. Lybbert & Nikolas J. Zolas & Prantik Bhattacharyya, 2014. "An "Algorithmic Links with Probabilities" Concordance for Trademarks For Disaggregated Analysis of Trademark and Economic Data," WIPO Economic Research Working Papers 14, World Intellectual Property Organization - Economics and Statistics Division.
    7. Azomahou, Theophile & Diene, Mbaye, 2012. "Income polarization and innovation: Evidence from African economies," MERIT Working Papers 2012-048, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    8. Block, Joern H. & De Vries, Geertjan & Schumann, Jan H. & Sandner, Philipp, 2014. "Trademarks and venture capital valuation," Journal of Business Venturing, Elsevier, vol. 29(4), pages 525-542.
    9. Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
    10. Nikolas Zolas & Travis J. Lybbert & Prantik Bhattacharyya, 2013. "An �Algorithmic Links With Probabilities� Concordance For Trademarks: For Disaggregated Analysis Of Trademark & Economic Data," Working Papers 13-49, Center for Economic Studies, U.S. Census Bureau.

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