Incorporating a “Better” Behavioral Bias for Both Consumers and Firms in Rebate Programs
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DOI: 10.1287/mnsc.2018.3257
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- Hu, Li & Zhang, Mengwei & Wen, Xin, 2023. "Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?," International Journal of Production Economics, Elsevier, vol. 266(C).
- Yu, Niu & Wang, Shumei & Liu, Zhixin, 2022. "Managing brand competition with consumer fairness concern via manufacturer incentive," European Journal of Operational Research, Elsevier, vol. 300(2), pages 661-675.
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Keywords
behavioral economics; behavioral biases; framing; context effect; rebate; credit card; promotional strategy;All these keywords.
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