Concise Bid Optimization Strategies with Multiple Budget Constraints
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DOI: 10.1287/mnsc.2018.3207
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References listed on IDEAS
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Cited by:
- Jin Zhang & Jilong Zhang & Guoqing Chen, 2023. "A semantic transfer approach to keyword suggestion for search engine advertising," Electronic Commerce Research, Springer, vol. 23(2), pages 921-947, June.
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More about this item
Keywords
internet advertising; revenue management; budget constraints; bidding strategies; uniform bidding; concise bidding;All these keywords.
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