Auctions for online ad space among advertisers sensitive to both views and clicks
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DOI: 10.1007/s10660-017-9267-6
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- Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
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Keywords
Advertisements; Auctions; Pay-per-click; Pay-per-impression;All these keywords.
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