Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
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Cited by:
- Ning Chen & Xiaotie Deng & Paul W. Goldberg & Jinshan Zhang, 2016. "On revenue maximization with sharp multi-unit demands," Journal of Combinatorial Optimization, Springer, vol. 31(3), pages 1174-1205, April.
- Yongmin Chen & Chuan He, 2011.
"Paid Placement: Advertising and Search on the Internet,"
Economic Journal, Royal Economic Society, vol. 121(556), pages 309-328, November.
- Yongmin Chen & Chuan He, 2006. "Paid Placement: Advertising and Search on the Internet," Working Papers 06-02, NET Institute, revised Sep 2006.
- D Laffey & C Hunka & J A Sharp & Z Zeng, 2009. "Estimating advertisers' values for paid search clickthroughs," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(3), pages 411-418, March.
- Evgenia Christoforou & Antonio Fernández Anta & Agustín Santos, 2016. "A Mechanism for Fair Distribution of Resources without Payments," PLOS ONE, Public Library of Science, vol. 11(5), pages 1-20, May.
- Mueller-Frank, Manuel & M. Pai, Mallesh, 2015. "Do Online Social Networks Increase Welfare?," IESE Research Papers D/1118, IESE Business School.
- Axel Ockenfels & David Reiley & Abdolkarim Sadrieh, 2006. "Online Auctions," NBER Working Papers 12785, National Bureau of Economic Research, Inc.
- Arash Asadpour & MohammadHossein Bateni & Kshipra Bhawalkar & Vahab Mirrokni, 2019. "Concise Bid Optimization Strategies with Multiple Budget Constraints," Management Science, INFORMS, vol. 65(12), pages 5785-5812, December.
- Feldman, Michal & Fu, Hu & Gravin, Nick & Lucier, Brendan, 2020. "Simultaneous auctions without complements are (almost) efficient," Games and Economic Behavior, Elsevier, vol. 123(C), pages 327-341.
- Snehalkumar & S. Gaikwad & Durim Morina & Adam Ginzberg & Catherine Mullings & Shirish Goyal & Dilrukshi Gamage & Christopher Diemert & Mathias Burton & Sharon Zhou & Mark Whiting & Karolina Ziulkoski, 2019. "Boomerang: Rebounding the Consequences of Reputation Feedback on Crowdsourcing Platforms," Papers 1904.06722, arXiv.org.
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