Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition
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DOI: 10.1287/mksc.2015.0918
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Citations
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Cited by:
- Bing Jing, 2018. "Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers," Marketing Science, INFORMS, vol. 37(3), pages 469-483, May.
- Le Wang & Paul Benjamin Lowry & Xin (Robert) Luo & Han Li, 2023. "Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games," Information Systems Research, INFORMS, vol. 34(1), pages 275-296, March.
- Yang, Rui & Tang, Wansheng & Dou, Mengdi & Zhang, Jianxiong, 2021. "Pricing and investing in co-creation with customers for a duopoly," International Journal of Production Economics, Elsevier, vol. 237(C).
- Sanxi Li & Jun Yu & Mingsheng Zhang, 2024. "Search Prominence with Costly Product Returns," Papers 2410.06791, arXiv.org.
- Zheng, Hong & Wu, Huamin & Tian, Lin, 2022. "Healthcare service enhancement with patient search," Journal of Business Research, Elsevier, vol. 152(C), pages 398-409.
- Chen, Xiayu & Shen, Junya & Wei, Shaobo, 2023. "What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Steven C. Bourassa & Martijn I. Dröes & Martin Hoesli, 2024. "Housing Market Segmentation: A Finite Mixture Approach," De Economist, Springer, vol. 172(4), pages 291-337, December.
- Peter-J. Jost, 2024. "Market expansion and the scope of mass customization," Marketing Letters, Springer, vol. 35(1), pages 73-94, March.
- Li, Yanran & Li, Bo & Zheng, Wei & Chen, Xue, 2021. "Reveal or hide? Impact of demonstration on pricing decisions considering showrooming behavior," Omega, Elsevier, vol. 102(C).
- Yang, Rui & Feng, Lin & Zhang, Jianxiong & Li, Xiangqian, 2024. "Co-creation in a duopoly considering the effect of product return," Omega, Elsevier, vol. 129(C).
- Michelle Y. Lu & Jiwoong Shin, 2018. "A Model of Two-Sided Costly Communication for Building New Product Category Demand," Marketing Science, INFORMS, vol. 37(3), pages 382-402, May.
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Keywords
customer learning; evaluation; product quality; search; vertical differentiation;All these keywords.
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