Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
Author
Abstract
Suggested Citation
DOI: 10.1287/mksc.2013.0835
Download full text from publisher
References listed on IDEAS
- Vanden Abeele, Piet & MacLachlan, Douglas L, 1994. "Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 586-600, March.
- Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
- Cardot, Hervé & Ferraty, Frédéric & Sarda, Pascal, 1999. "Functional linear model," Statistics & Probability Letters, Elsevier, vol. 45(1), pages 11-22, October.
- Suresh Ramanathan & Ann L. McGill, 2007. "Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 506-524, July.
- Nicole Votolato Montgomery & H. Rao Unnava, 2009. "Temporal Sequence Effects: A Memory Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 83-92, June.
- Ashish Sood & Gareth M. James & Gerard J. Tellis, 2009. "Functional Regression: A New Model for Predicting Market Penetration of New Products," Marketing Science, INFORMS, vol. 28(1), pages 36-51, 01-02.
- Zhou, Lan & Huang, Jianhua Z. & Martinez, Josue G. & Maity, Arnab & Baladandayuthapani, Veerabhadran & Carroll, Raymond J., 2010. "Reduced Rank Mixed Effects Models for Spatially Correlated Hierarchical Functional Data," Journal of the American Statistical Association, American Statistical Association, vol. 105(489), pages 390-400.
- Leif D. Nelson & Tom Meyvis & Jeff Galak, 2009. "Enhancing the Television-Viewing Experience through Commercial Interruptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 160-172.
- Natasha Zhang Foutz & Wolfgang Jank, 2010. "Research Note—Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets," Marketing Science, INFORMS, vol. 29(3), pages 568-579, 05-06.
- Theodoros Evgeniou & Massimiliano Pontil & Olivier Toubia, 2007. "A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation," Marketing Science, INFORMS, vol. 26(6), pages 805-818, 11-12.
- Wang, Shanshan & Jank, Wolfgang & Shmueli, Galit, 2008. "Explaining and Forecasting Online Auction Prices and Their Dynamics Using Functional Data Analysis," Journal of Business & Economic Statistics, American Statistical Association, vol. 26, pages 144-160, April.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Schwenzow, Jasper & Hartmann, Jochen & Schikowsky, Amos & Heitmann, Mark, 2021. "Understanding videos at scale: How to extract insights for business research," Journal of Business Research, Elsevier, vol. 123(C), pages 367-379.
- Stefan Stremersch & Elke Cabooter & Ivan Guitart & Nuno Camacho, 2024. "Customer insights for innovation : A framework and research agenda for marketing," Post-Print hal-04731671, HAL.
- Jiayue Liu & Ziyao Zhou & Ming Gao & Jiafu Tang & Weiguo Fan, 2023. "Aspect sentiment mining of short bullet screen comments from online TV series," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 74(8), pages 1026-1045, August.
- Qiang Zhang & Wenbo Wang & Yuxin Chen, 2020. "Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments," Marketing Science, INFORMS, vol. 39(2), pages 285-295, March.
- Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel, 2016. "Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 27-43.
- Fan-Osuala, Onochie & Zantedeschi, Daniel & Jank, Wolfgang, 2018. "Using past contribution patterns to forecast fundraising outcomes in crowdfunding," International Journal of Forecasting, Elsevier, vol. 34(1), pages 30-44.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Fan-Osuala, Onochie & Zantedeschi, Daniel & Jank, Wolfgang, 2018. "Using past contribution patterns to forecast fundraising outcomes in crowdfunding," International Journal of Forecasting, Elsevier, vol. 34(1), pages 30-44.
- Han Shang, 2014.
"A survey of functional principal component analysis,"
AStA Advances in Statistical Analysis, Springer;German Statistical Society, vol. 98(2), pages 121-142, April.
- Han Lin Shang, 2011. "A survey of functional principal component analysis," Monash Econometrics and Business Statistics Working Papers 6/11, Monash University, Department of Econometrics and Business Statistics.
- Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel, 2016. "Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 27-43.
- Oliver Schaer & Nikolaos Kourentzes & Robert Fildes, 2022. "Predictive competitive intelligence with prerelease online search traffic," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3823-3839, October.
- Natasha Zhang Foutz & Wolfgang Jank, 2010. "Research Note—Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets," Marketing Science, INFORMS, vol. 29(3), pages 568-579, 05-06.
- Ronny Behrens & Natasha Zhang Foutz & Michael Franklin & Jannis Funk & Fernanda Gutierrez-Navratil & Julian Hofmann & Ulrike Leibfried, 2021. "Leveraging analytics to produce compelling and profitable film content," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 171-211, June.
- So Young Song & Youn-Kyung Kim, 2019. "Doing Good Better: Impure Altruism in Green Apparel Advertising," Sustainability, MDPI, vol. 11(20), pages 1-20, October.
- Wajid, Anees & Raziq, Muhammad Mustafa & Ahmed, Qazi Mohammed & Ahmad, Mansoor, 2021. "Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Lemmens, A. & Croux, C. & Stremersch, S., 2012. "Dynamics in international market segmentation of new product growth," Other publications TiSEM 306086bd-670f-48d2-97d1-3, Tilburg University, School of Economics and Management.
- Lemmens, Aurélie & Croux, Christophe & Stremersch, Stefan, 2012. "Dynamics in the international market segmentation of new product growth," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 81-92.
- Goia, Aldo & May, Caterina & Fusai, Gianluca, 2010. "Functional clustering and linear regression for peak load forecasting," International Journal of Forecasting, Elsevier, vol. 26(4), pages 700-711, October.
- Caruelle, Delphine & Gustafsson, Anders & Shams, Poja & Lervik-Olsen, Line, 2019. "The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action," Journal of Business Research, Elsevier, vol. 104(C), pages 146-160.
- Guiyang Xiong & Sundar Bharadwaj, 2014. "Prerelease Buzz Evolution Patterns and New Product Performance," Marketing Science, INFORMS, vol. 33(3), pages 401-421, May.
- Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(12), pages 63-69, December.
- Bruno, Pascal & Melnyk, Valentyna & Völckner, Franziska, 2017. "Temperature and emotions: Effects of physical temperature on responses to emotional advertising," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 302-320.
- Francisco Barbosa Escobar & Carlos Velasco & Kosuke Motoki & Derek Victor Byrne & Qian Janice Wang, 2021. "The temperature of emotions," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-28, June.
- Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, vol. 4(12), pages 63-69, December.
- Chen Shi & Yujiao Xian & Zhixin Wang & Ke Wang, 2023. "Marginal abatement cost curve of carbon emissions in China: a functional data analysis," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 28(2), pages 1-25, February.
- Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
- James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
More about this item
Keywords
moment-to-moment data; functional data analysis; Bayesian functional linear model; TV show pilot testing; peak-end rule;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:33:y:2014:i:2:p:222-240. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.