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Information theory as a unifying statistical approach for use in marketing research

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  • Brockett, Patrick L.
  • Charnes, Abraham
  • Cooper, William W.
  • Learner, David
  • Phillips, Fred Y.

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  • Brockett, Patrick L. & Charnes, Abraham & Cooper, William W. & Learner, David & Phillips, Fred Y., 1995. "Information theory as a unifying statistical approach for use in marketing research," European Journal of Operational Research, Elsevier, vol. 84(2), pages 310-329, July.
    • Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:310-329
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    References listed on IDEAS

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    1. M. K. Berkowitz & G. H. Haines, 1982. "Predicting Demand for Residential Solar Heating: An Attribute Method," Management Science, INFORMS, vol. 28(7), pages 717-727, July.
    2. John R. Hauser, 1978. "Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach," Operations Research, INFORMS, vol. 26(3), pages 406-421, June.
    3. Zellner, A., 1988. "Optimal Information-Processing And Bayes' Theorem," Papers m8803, Southern California - Department of Economics.
    4. A. Charnes & W. W. Cooper & D. B. Learner & F. Y. Phillips, 1984. "An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing," Marketing Science, INFORMS, vol. 3(1), pages 55-72.
    5. Hirotugu Akaike, 1977. "An extension of the method of maximum likelihood and the Stein's problem," Annals of the Institute of Statistical Mathematics, Springer;The Institute of Statistical Mathematics, vol. 29(1), pages 153-164, December.
    6. Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
    7. Tae Hoon Oum, 1979. "A Warning on the Use of Linear Logit Models in Transport Mode Choice Studies," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 374-388, Spring.
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    Cited by:

    1. Antioco, Michael & Coussement, Kristof, 2018. "Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias," International Journal of Information Management, Elsevier, vol. 38(1), pages 301-310.
    2. E. M. S. Ribeiro & G. A. Prataviera, 2014. "Information theoretic approach for accounting classification," Papers 1401.2954, arXiv.org, revised Sep 2014.
    3. Ribeiro, E.M.S. & Prataviera, G.A., 2014. "Information theoretic approach for accounting classification," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 416(C), pages 651-660.
    4. Soofi, E. S. & Retzer, J. J., 2002. "Information indices: unification and applications," Journal of Econometrics, Elsevier, vol. 107(1-2), pages 17-40, March.
    5. Chris Gu & Yike Wang, 2022. "Consumer Online Search with Partially Revealed Information," Management Science, INFORMS, vol. 68(6), pages 4215-4235, June.
    6. Asok K. Nanda & Shovan Chowdhury, 2021. "Shannon's Entropy and Its Generalisations Towards Statistical Inference in Last Seven Decades," International Statistical Review, International Statistical Institute, vol. 89(1), pages 167-185, April.
    7. Glover, Fred & Sueyoshi, Toshiyuki, 2009. "Contributions of Professor William W. Cooper in Operations Research and Management Science," European Journal of Operational Research, Elsevier, vol. 197(1), pages 1-16, August.
    8. Gu, Chris & Wang, Yike, 2022. "Consumer online search with partially revealed information," LSE Research Online Documents on Economics 109871, London School of Economics and Political Science, LSE Library.
    9. Soofi, E.S. & Nystrom, P.C. & Yasai-Ardekani, M., 2009. "Executives' perceived environmental uncertainty shortly after 9/11," Computational Statistics & Data Analysis, Elsevier, vol. 53(9), pages 3502-3515, July.
    10. Cooper, W. W. & Tone, K., 1997. "Measures of inefficiency in data envelopment analysis and stochastic frontier estimation," European Journal of Operational Research, Elsevier, vol. 99(1), pages 72-88, May.
    11. Hatice Çiçek & Sinan Saraçlı, 2015. "Performance Of Shannon's Maximum Entropy Distribution Under Some Restrictions: An Application On Turkey's Annual Temperatures," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(1), pages 7-14, June.

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