—Robust Prediction and Unrealistic Assumptions
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DOI: 10.1287/mksc.1080.0468
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References listed on IDEAS
- Steven M. Shugan, 2009. "—Relevancy Is Robust Prediction, Not Alleged Realism," Marketing Science, INFORMS, vol. 28(5), pages 991-998, 09-10.
- Buckley, Peter J & Chapman, Malcolm, 1997. "The Perception and Measurement of Transaction Costs," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 21(2), pages 127-145, March.
- repec:bla:kyklos:v:34:y:1981:i:3:p:377-87 is not listed on IDEAS
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Keywords
assumptions; prediction; realism; mechanismic explanation; theory testing;All these keywords.
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