The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan
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- Mitchell, V. -W., 2001. "Re-conceptualizing consumer store image processing using perceived risk," Journal of Business Research, Elsevier, vol. 54(2), pages 167-172, November.
- Rossiter, John R, 2003. "How to Construct a Test of Scientific Knowledge in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 305-310, September.
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